Digital Marketing Coordinator

Digital Marketing United States Boston, United States


About Us

Archipelago Strategies Group, Inc. (ASG) is a full-service multicultural marketing agency that focuses on helping all communities gain access to critical information and resources. ASG believes that grassroots mobilization is the key to fulfilling our mission. With our clients, we have increased access to health care, education, and economic opportunities in Massachusetts and across the nation.


  • Administration of the day-to-day activities of specific ASG accounts 
  • Understanding of ASG’s policies, procedures, and products 
  • Providing project management support to clients and others 
  • Managing short and long-term strategic marketing programs/projects and initiatives for clients 
  • Providing guidance to agency personnel to ensure fulfillment of client objectives and expectations 
  • Administrative management of agency financial process inclusive of client billing and campaign budgets 
  • Ensure complete, timely and actionable direction to all departments on all client programs. 
  • Assume other agency responsibilities as directed by agency principals 


  • Basic understanding of interactive and general marketing principals 
  • Basic knowledge of online advertising techniques and promotional vehicles such as SEO, online media, Paid Search, email marketing, social media, etc. 
  • Understanding of interactive marketing KPIs and analytics, inclusive of CPC, CTR, CPL, CPA, Conversion/Action Rate and others 
  • Initiative and innovation in problem solving and task management
  • The ability to facilitate communication projects in a team driven environment 
  • Strong interpersonal skills 
  • Strong communication skills 
  • Proven ability to learn a client's business 
  • Uncompromising attention to detail 
  • Candidate must have relevant educational experience or 1-2 years of Advertising or Interactive Marketing Agency experience 

Skills and Experience  

  • Proficiency with Microsoft Windows applications, Google Drive, NGP-VAN, ecanvasser, and ability to build fluency in other database management tools 
  • Extensive experience drafting field plans including budgets 
  • Experience managing others and diverse staff teams 
  • Previous experience organizing or leading “grass-roots” activities  
  • Demonstrated ability to build and motivate teams and work effectively in a team environment in both a management and support role 
  • Strong organizational skills and ability to monitor campaign progress and keep the teams motivated 
  • Demonstrated ability to form meaningful and respectful relationships with community members 
  • Strong written and verbal communication skills including public speaking 
  • Experience recruiting, training, and managing staff and volunteers desired 
  • Must possess the ability to think creatively and strategically  
  • Successful experience in working in a matrix organization  
  • Must be able to work independently without intensive supervision 
  • Strong interpersonal skills, including the ability to work with diverse groups of people 
  • Commitment to creating awareness around equity, and inclusion  

Requirements and Qualifications 

  • Access to the internet is required 
  • Flexibility to work evenings and weekends, especially during campaign peaks is required 
  • Must have a driver's license and ability to access a vehicle when statewide travel is permitted 
  • A BS/BA degree from an accredited college/university, with a degree in a related field. 
  • Bilingual preferred but not required, fluent in English and Spanish/Portuguese  

Benefits & Compensation: 

  • Health Insurance 
  • Dental Insurance  
  • 401(k) 
  • Salary range for this position is commensurate with experience 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the incumbent for this position. Duties, responsibilities, and activities may change at any time with or without notice. 

Archipelago Strategies Group, Inc. (ASG) is committed to a policy of equal employment opportunity to all qualified employees and applicants for employment without regard to race, color, sex, age, national origin, religion, physical or mental disability, pregnancy or pregnancy related condition, sexual orientation, gender identification, genetic information, membership in the uniformed services or any other classification which is protected under state or federal law.