Regional Head of Performance Marketing (APAC)

Marketing Singapore, Singapore


Description

Position at Delivery Hero

foodpanda is the leading, on-demand food delivery company in Southeast Asia bringing thousands of best-loved restaurants online into your home or office - fast! In such a highly competitive environment, we’re all about bringing on the smartest people as we continue to grow with an “all hands on deck” approach.


foodpanda is the go-to platform for online food ordering in the Southeast Asia.  

Your mission:

  • Lead our regional performance based marketing activities (including but not limited to SEM, SEO, Paid Social, Display, Mobile networks)
  • Own the relationship between APAC regional team, our performance marketing teams in Berlin, and marketing teams in the local markets
  • Collaborate closely with global teams to ensure high growth rates and efficiency levels while maintaining relevant and localized approach for each of the markets
  • Drive strategic decisions based on lift test to optimize channel-mix, CPA, ROI, and budgets
  • Actively investigate and identify high potential opportunities to test and incorporate into channel strategy (e.g., new channels/ audience / creative ).
  • Measure, analyse and report performance of online marketing campaigns & incremental impact on overall business goals
  • Support our Regional Marketing Director in budgeting exercises for all performance-related marketing channels

Your heroic skills:

  • 7+ years experience in performance marketing management
  • A degree in marketing, communications, computer science or a related field
  • Deep understanding of attribution models and lift tests
  • Advanced knowledge of online advertising platforms and analytics tools for online channels  (AdWords, Facebook, YouTube, Google Analytics, etc.)
  • You have a proven track record of working at well-funded Internet companies and have experience with budget allocation and optimization
  • Hands-on mentality, an analytical and structured way of working, with extraordinary logical thinking skills
  • Ability to communicate effectively at all levels and solve problems autonomously
  • Excellent organizational skills and attention to detail
  • Verbal & written fluency in English, additional languages is a plus

We offer you:

  • A dynamic, fast paced environment
  • A team that want to excel
  • Collaborative environment with experienced colleagues
  • Dynamic international office environment with English as working language
  • Flexible and agile company with a flat hierarchy