Director of Communications Content

Communications Washington, District Of Columbia





JOB TITLE: Director of Communications Content   

CLASSIFICATION: Professional 5

SALARY: $73,000 - $81,000

FLSA:  Exempt

DEPARTMENT: Communications

LOCATION: Headquarters, Washington, DC

REPORTS TO: Vice President, Communications


LAST REVISED: June 2022 



Defenders of Wildlife is a leading environmental non-profit organization dedicated to protecting all native animals and plants in their natural communities. The Director of Communications Content plays a crucial role in the development and execution of Conservation Programs activities and campaigns including the creation of content for externally-facing print and digital communications.


The position is in the Communications Department and collaborates with all other departments to identify and develop original content and storytelling narratives that will engage with partners, policymakers, the press, and the public. This hands-on position requires a thorough knowledge of content writing, editing, and strategy across all traditional and digital platforms.  



Strategy Management

  • Establish themes and key message points to be used in content across departments and ensure message consistency in Conservation programs activities and campaigns. Work with stakeholders in all departments to ensure key messages are incorporated into external communications
  • Serve as focal point and gatekeeper for all incoming requests for communications support from Conservation Program staff. Prioritize all incoming actions, determine organizational priority/level of support, and coordinate implementation
  • Ensure a strategic and consistent voice, and alignment with organizational goals and mission in all communications materials for Conservation Programs activities and campaigns
  • Use available tools and techniques to optimize promotion of communications content, providing strategies and tactics to improve outreach, engagement with decision makers and activists, and conservation impact

Content Management

  • Develop content and strategies to support Conservation program priorities, activities, and campaigns across all traditional and digital platforms
  • Support approved Defenders’ coalition engagements, including but not limited, to the day-of-action promotion and other widespread awareness campaigns
  • Develop and execute communications plans for high priority Conservation Programs activities and campaigns across multiple channels and media
  • Manage Defenders’ Communications Content Writer and oversee the blog and website content development
  • With Communications Vice President, seek out new partnerships to amplify content in support of Conservation Programs activities and campaigns


Analytics and Key Performance Reporting

  • Create measurable metrics for quantifying success of communications related to conservation programs activities and campaigns (e.g., awareness, actions taken, policies changed, etc.)
  • Oversee and manage deadlines, facilitate coordination across departments, review copy and content to ensure accuracy
  • Perform all other duties as assigned by the Vice President of Communications in support of overall communication goals.



Education: Bachelor’s (B.A./B.S.) degree or equivalent, preferably in marketing, communications, English, journalism, or related.

Experience: 8 years; 3 years supervisory

An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed above. 


Knowledge, Skills, Abilities for All Defenders


Knowledge, Skills, Abilities for Professional 5


  1. Ability to accurately maintain electronic and physical records
  2. Anticipate and meet the needs of internal and/or external stakeholders delivering excellent service



  1. Ability to clearly and accurately communicate with internal and external stakeholders
  2. Ability to articulate complex ideas clearly, accurately, and concisely
  3. Ability to convey effective messages to broad and diverse constituencies
  4. Ability and willingness to effectively represent Defenders’ interests in external environments
  5. Ability to exert influence and build consensus with internal and external stakeholders


Critical Thinking

  1. Ability to handle sensitive and confidential matters with discretion
  2. Strong research and data analysis skills, including ability to gather and synthesize information from multiple sources to produce high quality work products in a consistent, efficient, accurate, and timely manner
  3. Creative problem-solving and troubleshooting skills with willingness to experiment and innovate new methods.
  4. Facilitate and promote the integration of diversity, equity and inclusion strategies into Defenders’ work
  5. Ability to independently exercise appropriate judgment in response to complex and/or fluid environments
  6. Strategic thinker with the ability to take high-level strategy and translate into relatable points and action steps.


Project Management

  1. Ability to work well under pressure and tight deadlines while balancing competing assignments
  2. Ability to remain flexible and adaptable to shifting priorities while remaining responsive to urgent requests
  3. Ability to take ownership of a project or process and to use problem solving skills to resolve issues
  4. Ability to manage deadlines on multiple cross-functional projects in a dynamic environment
  5. Demonstrated ability in managing competing interests on complex issues
  6. Ability to independently initiate project and initiative ideas; managing projects and initiatives through to completion


Coalition and Community Engagement

  1. Strong interpersonal skills and ability to form effective working relationships with diverse constituencies including federal/state agencies; elected officials and their staff; Defenders’ members and donors; private landowners; hunters and anglers; community leaders; religious, scientific, and academic communities; and /or the general public.
  2. Ability to lead diverse stakeholders in collaborative activities, to anticipate policy issues impacting wildlife and make recommendations within Defenders, other organizations, and coalitions.
  3. Networking skills to engage with leaders in the conservation community, federal and state agencies, NGOs, and other organizations.


Leadership and Management

  1. Ability to foster a team culture which models the tenets of the Commitment Statement
  2. Ability to connect employees and their work to Defenders’ mission
  3. Ability to set and maintain clear expectations, ensuring clarity of roles, accountabilities, and responsibilities
    1. Ability to ensure that staff have the skills and support required to perform at the highest level
    2. Working knowledge of Defenders’ business and people systems and processes


Knowledge, Skills, Abilities for Director of Communications Content

  1. Strong interpersonal skills
  2. Strong writing, editing and content development skills, specifically in online environment
  3. Strategic and creative thinker with the ability to take larger strategy and insights and translate into ideas and executable plans in the content space
  4. Understand social media’s correlation to content, strategic messaging, public relations, and its impact on community cultivation
  5. Willingness to experiment and innovate
  6. Exceptional organizational skills as well as focused attention to detail
  7. Ability to accomplish multiple tasks on a number of concurrent projects
  8. Self-motivated and able to work with limited supervision 
  9. Experience with creative commons imagery, or image licensing
  10. Knowledge of and commitment to Web standards and best practices 
  11. Adobe Suite and CSS skills
  12. Past experience working with content management systems (CMS), preferably Drupal and/or Wordpress
  13. Online design experience



Physical Activities 

Check all that apply 


(N)Never, (O)Occasionally or (C)Constantly 

Ascending or descending ladders, stairs, scaffolding, ramps, poles and the like. 


Moving self in different positions to accomplish tasks in various environments including tight and confined spaces. 


Remaining in a stationary position, often standing or sitting for prolonged periods. 


Moving about to accomplish tasks or moving from one worksite to another. 


Adjusting or moving objects up to 10 pounds in all directions. 


Communicating with others to exchange information. 


Repeating motions that may include the wrists, hands and/or fingers. 


Operating machinery and/or power tools. 


Operating motor vehicles or heavy equipment. 


Assessing the accuracy, neatness and thoroughness of the work assigned. 



Environmental Conditions 

Check all that apply 


(N)Never, (O)Occasionally or (C)Constantly 

Low temperatures. 


High temperatures. 


Outdoor elements such as precipitation and wind. 


Noisy environments. 


Hazardous conditions. 


Poor ventilation. 


Small and/or enclosed spaces. 


No adverse environmental conditions expected.  



Physical Demands 

Check only one 


Sedentary work that primarily involves sitting/standing. 


Light work that includes moving objects up to 20 pounds. 


Medium work that includes moving objects up to 50 pounds. 


Heavy work that includes moving objects up to 100 pounds or more. 



Visit to apply. 


All employees are required to satisfactorily perform the essential duties and responsibilities of their positions. The essential duties and responsibilities listed above are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. 


Defenders of Wildlife requires employees who engage in in-person work activities, including business travel or onsite work, to be fully vaccinated against COVID-19. An applicant (i) who is disabled or pregnant or who has a qualifying medical condition that contraindicates a COVID-19 vaccination or (ii) who objects to being vaccinated on the basis of a sincerely held religious belief, observance or practice may request an exemption from this vaccination policy. This determination will be made on a case-by-case basis and in accordance with applicable law. Any medical information concerning an applicant's disability will be treated as a confidential medical record in compliance with applicable federal, state and local laws. 

Defenders of Wildlife provides equal employment opportunity to all qualified individuals without regard to their race, color, creed, religion, sex national origin, ethnicity, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, personal appearance, family/parental status, matriculation, political affiliation, genetic information, or any other legally protected characteristic in all personnel actions.

Please be advised this position is non union-eligible.