Sales & Customer Analyst

Sales United States


Death Wish Coffee is made by passionate people for passionate people, and our carefully selected, perfectly roasted coffee beans produce a bold, highly caffeinated coffee blend. We strive for the best tasting and highest quality organic and fair-trade beans in every bag. Our processes are USDA certified and we have committed to sustainability throughout our products.

In 2016, Death Wish Coffee aired a Super Bowl 50 commercial after winning the Intuit Small Business Competition. In 2018 and 2019, we launched our products on the International Space Station! In 2020, we were #1 on Amazon’s “Most Wished For” coffee, and today, Death Wish Coffee is sold in more than 20,000 stores nationwide. Over a million people trust us to wake them up and give them the caffeinated kick they need every morning, and we’re just getting started.

The Sales & Customer Analyst will be charged leveraging all available data resources to support the sales organization to find opportunities and develop selling stories to win incremental business. They will be the owner of the relationships with all data vendors (i.e. SPINS, Nielsen, 84.51, etc.) and collaborate internally with the stakeholders in the organization to deliver the information and subscriptions necessary to meet our needs. They will play a major role in developing our customers across all channels.


  • Own relationships with all customer and shopper data sources. (i.e. SPINS, 84.51, Symphony AI/EYC, etc)
  • Develops and publishes the weekly, monthly, quarterly KPI reporting and mines those data for insights to improve our business conditions; with particular focus around our AMPS (Assortment, Merchandising, Pricing, Shelving)
  • Support all customer line reviews and business reviews, perform customer deep dives to diagnose the business and support sell in of DWC key initiatives. Develop selling stories for those key initiatives at customer level and where appropriate, participate in customer meetings with Sales lead support as SME
  • Support the Marketing Team & Sales Ops Manager in developing and keeping current the DWC national selling story showing DWCs key value proposition.  Additionally, support the development and deployment of DWCs go to market strategy around sales controllables (Assortment, Merchandising, Pricing, Shelving / AMPS)
  • Where available (ie Symphony AI/EYC), mine shopper card data to derive selling insights and monitor our performance
  • Evaluate customer & syndicated data services and recommend where investments are necessary to make us smarter as a commercial organization.
  • Leverage sales data, market trends, external sources to identify problems before they are problems and identify opportunities before our competition
  • Support team and participate in major sales initiatives such as trade shows, sales meetings, special events and special projects as necessary
  • Produce ad hoc analysis as necessary
  • Be responsive and gain trust
  • Embody Death Wish Coffee’s core values; reflect those values when interacting with partners

Who you are:

  • Motivated, adaptable, team oriented, self-driven, collaborative with a take-ownership attitude
  • Ability to work independently and multitask across many projects
  • Constantly curious and constructively unsatisfied…always be looking for new opportunities to grow the business
  • Comfortable in a fast-paced, growing company with the ability to adapt to change quickly
  • Takes initiative and proactively looks for and suggests process improvements
  • Communicate effectively by being an active listener with strong negotiating and problem-solving skills
  • Ability to work with significant ambiguity and still deliver value added work


  • Bachelor's degree required; advanced degree preferred
  • 3-5 years’ experience in category management, sales analytics and/or shopper insights in the CPG industry, preferably within Food & Beverage.  Additional desirable experience includes key account management, trade marketing, sales planning.
  • Advanced Skills with Microsoft Excel are required. Additional proficiency with Power BI or other Business Intelligence platforms are preferred.
  • Strong interpersonal and communication skills with the ability to effectively convey markets insights & conditions to the executive team.
  • Ability to travel for trade shows, sales calls, and headquarter meetings.  Travel in the 20% range depending upon location.

Location: Preferred location is the Saratoga Springs, NY area however open to remote locations that are near major airport service or within reasonable driving distance (ie NY Metro, Boston Metro) with willingness to travel to Saratoga Springs & New York City locations on an as needed basis; approximately once or twice per month.