Media Director

Other St. Louis, Missouri Chicago, Illinois Dallas, Texas


Position at Rodgers Townsend

The Media Director takes the lead on managing the client relationships and managing the media team. This position requires highly-developed time management, multi-tasking and organizational skills.

Business Leader

  • Developing media plans for both digital and traditional media
  • Work directly with clients and contribute to solving their business challenges
  • Collaborate with the creative, strategy, digital and account management teams to develop integrated plans
  • Oversee the development of media goals, objectives, strategies and tactics
  • Manage the media budget
  • Determine media accountability standards, both quantitative and qualitative
  • Represent the agency to clients, industry and internal partners
  • Brutally organized, with project status top of mind or at least at their fingertips
  • Contributes to new business pitches, as needed
  • Demonstrates confidence in and can articulate their own POV, as well as the agency POV
  • Effectively manage the team’s workload, and identify issues and determine resource solutions as needed

Team Builder

  • Set client expectations for deliverables for campaign, projects, etc.
  • Manage communication with other departments to ensure work schedules are in place, and media deadlines are met
  • Collaborate on developing agency Point of Views on media issues
  • Take a lead role in creating and presenting new business pitches
  • Understands Rodgers Townsend as a company and its philosophy; brings the Rodgers Townsend values to life
  • Manages up & down effectively
  • Shares best practices with internal and client teams

Idea Champion

  • Champion the agency’s POV and contribute your own personal vision for media strategies and multi-channel program offerings for clients
  • Ensure that we are constantly innovating and providing clear value for our clients
  • Collaborate with internal teams to create and optimize high-performing marketing programs
  • Think creatively and inspires creativity in their clients and agency team.
  • Champions 360’ ideas and solution-neutral thinking
  • Nurtures and protects the integrity of the creative idea; takes the creative to new places
  • Is a true partner to his/her creative & strategy partners.
  • Synthesizes consumer insights, brand knowledge and marketing know-how to effectively defend and persuade their clients to embrace a strong strategic idea and keep it sold
  • Initiates and implements big-picture thinking, guiding the agency team to produce superior results.

  • 10+ years of Traditional (TV, OOH, Radio, Print) and Digital Media (Display, Video, Paid Social) planning and buying experience
  • Experience in both digital and traditional media planning
  • Previous experience in digital ad placement (Facebook, Instagram, Google Ad Words, etc.) is required. Preferably in an agency environment
  • Superior presentation and writing skills
  • Solution-oriented, assertive and resilient
  • Readiness for personal responsibility