Senior Principal Writer

Other London, United Kingdom


Position at DDB Remedy




Job Description: Senior Principal Writer

Reports To

Associate Creative Director

Position Summary

The Senior Principal Writer, guides, supports and produces outstanding, medically accurate, pharmaceutical and healthcare campaign material, which reflects the client’s brand strategy. Working as part of a multi-disciplinary team, and as the copy lead, you inspire and motivate other writers, as well as knowing how to delegate and manage resources adequately in order to meet deadlines. In addition to having responsibility for the copy output of the account you lead, you will contribute to strategic thinking across your key brand(s). Attending client meetings, you will present professionally to medical and marketing clients, providing a rationale for the content and how it supports the brand strategy.

Key Capabilities

Passionate about medical & copy writing and communicates this enthusiasm to others

Always delivers ‘great stuff’ and ensures their team delivers ‘great stuff’

Always approachable, always helpful, always mindful of the ‘bigger picture’

Focused on providing strategic solutions and functioning of their copy team

Forms strong relationships with clients and internal agency teams

Champion of copy processes and working practices


To consistently ensure the delivery of ‘great stuff’

  • Writes and manages delivery of scientific content for promotional medical communications activities that meet client needs, internal standards and timelines
  • Is the Lead Writer for a major account
  • Manages numerous projects in a timely manner
  • Provides main point of contact on matters of scientific and copy content for the client and medical experts
  • Forms close working relationships with clients and is recognised as the expert by the client
  • Undertakes line management responsibility and provides ongoing mentoring and support to other writers, especially those in their ‘pillar’
  • Considers line reports development and provides appropriate development plans
  • Oversees copy delivery for themselves and other copy team members
  • Discusses briefs with clients and follows agency processes impeccably
  • Able to create a brand story beyond the clinical data
  • Has an excellent understanding of the brand development process and is able to input into this process and contribute in strategic and tactical planning
  • Confidently presents ideas and defends work both internally and externally
  • Delivers masterclasses on their particular copy strength periodically

Demonstrates teamwork at all times

  • Works closely with agency partners to generate original creative thinking
  • Reviews colleagues work and provides constructive feedback including peers, junior team members and freelancers
  • Identifies training needs and contributes to training others as required
  • Works with Client Services to take responsibility for development of plans to maximise opportunities for developing the account
  • Always follows the Agency Standard Operating Procedure
  • Acts as a role model ensuring good teamwork
  • Works with the Associate Creative Directors and the Traffic and Resource Manager to make resourcing recommendations and manage freelance assistance

Understands our work, our Network and our Clients

  • Understands and can communicate to the client the product facts (and the facts and context surrounding them), the legal liability (what we can/can’t say in communication), and the competitive landscape
  • Uses strategic insight to provide practical input to communication programmes
  • Can provide strategic medical knowledge/expertise across the relevant therapeutic areas and can quickly develop expertise in new therapeutic areas required by new indications etc.
  • Demonstrate innovation and creativity beyond client ideas in brainstorm sessions/when developing campaigns/programmes
  • Leads and supports the wider team on prospective business
  • Has thorough knowledge and understanding of agency processes and the time required to complete each stage
  • Proactively seeks and pursues new opportunities within key accounts
  • Acts as an advocate and supporter of DDB Remedy in all interactions with the client or external suppliers

Position Requirements


  • Demonstrates passionate for creativity and ideas in the broadest sense
  • Fosters an environment, internally and with the client, in which powerful ideas and great creative work can be sold and can flourish
  • Goes beyond the clinical data to create stories that resonate emotionally and bring the brand to life
  • Creatively thinks about the client’s business and demonstrates initiative to identify new business opportunities – proffering (and encouraging their team to proffer) innovative deliverables outside of the normal scope of work
  • Seeks ways and offers solutions to improve agency processes and ways of working

Strategic thinking

  • Works with senior stakeholders on both the agency and client side to help develop the brand plan
  • Takes a lead on being able to interpret learnings in a way that best benefits the creative work, making it better and more effective.
  • Takes responsibility for identifying the best story to tell in any awards submission
  • Looks beyond the commonly accepted approach and seeks opportunities for modifying or adapting existing practices where possible, pursues new ideas or innovative approaches
  • Demonstrates versatility and flexibility and can shift directions as new information or feedback becomes available that suggests a different approach is needed


  • Is able to think through client’s business problems and identify or create solutions
  • Remains calm under pressure, does not pass stress on to co-workers
  • Is solution-orientated and focused on successful results; sees challenges as opportunities
  • Has strong time management skills and knows how to prioritise tasks efficiently
  • Has a high degree of accuracy and reliability


  • Develops and maintains strong relationships with clients and agency counterparts; has earned their trust and respect
  • Regularly engages with the agency team, management, and client partners to ensure on-going communication of client needs and concerns
  • Liaises with account directors, planners and traffic to ensure projects are delivered in an efficient and timely manner
  • Persuasive and inspiring presentation, negotiation and writing skills
  • Acts as an ambassador for DDB and its culture in and outside the Agency

Knowledge and Skills

  • Has an excellent understanding of their clients business, brands and category
  • Provides medical knowledge/expertise across many therapeutic areas and demonstrates ability to quickly develop expertise in new therapeutic areas/indications
  • Champions processes and tools that make the team more effective
  • Possesses an excellent understanding of all integrated communication disciplines (direct, digital, etc.) and an ability to recognise and implement accordingly
  • Motivated to always continue learning and sharing knowledge
  • Strong facilitation and presentation skills both in preparing materials required and in delivery of said materials
  • Excellent writing skills



  • MSc or PhD
  • Maintains awareness of developments in relevant therapeutic areas and disciplines


  • BSc
  • Extensive previous relevant medical information, communications or marketing writing experience
  • Excellent understanding of relevant UK and International code – e.g. ABPI
  • Can lead client update meetings
  • Professional, client-focused communication at all times
  • Able to talk confidently about concepts and creative work
  • Encourages teamwork and innovation
  • Able to give and receive feedback in a constructive manner
  • Confident presenter
  • Excellent time management and organisational skills