Senior Media Strategist

Other St. Louis, Missouri


Description

Position at Rodgers Townsend

Key Responsibilities:

Business Leader

  • Work directly with clients and contribute to solving their business challenges
  • Collaborate with the creative, strategy, digital and account management teams to develop integrated plans
  • Represent the agency to clients, industry and internal partners
  • Brutally organized, with project status top of mind or at least at their fingertips.
  • Demonstrates confidence in and can articulate their own POV

Resourceful Problem-Solver

  • Develop and implement all aspects of media planning and buying – including strategy, target analysis, ad setup, content calendar, monitoring and reporting
  • Develop effective target profiles
  • Explore media alternatives and be creative in recommending media solutions
  • Develop and maintain reporting dashboard
  • Occasional ad trafficking

Idea Champion

  • Provide innovative and clear value for our clients
  • Collaborate with internal teams to create and optimize high-performing marketing programs
  • Think creatively and inspires creativity in their clients and agency team.
  • Is a true partner to his/her creative & strategy partners.
  • Synthesize consumer insights, brand knowledge and marketing know-how to effectively defend and persuade their clients to embrace a strong strategic idea and keep it sold
Qualifications:
  • 7+ years professional media planning/buying experience in Advertising
  • Knowledge of online media planning and campaign management tools
  • Previous experience in digital ad placement (Facebook, Instagram, Google Ad Words, etc.) is required. Preferably in an agency environment
  • Superior presentation and writing skills
  • Solution-oriented, assertive and resilient
  • Critical eye for detail
  • Passion for data analysis and market research