Campaign Analytics Specialist

Other St. Louis, Missouri


Description

Position at Rodgers Townsend

Data-Driven Analysis

  • Develop and maintain reporting dashboard, make recommendations for optimizations, update reporting templates and assist in analyzing results
  • Manage campaign set-up, tagging and reporting
  • Execute implementation of digital analytics solutions, tag management and other data management technology
  • Monitor and evaluate campaign performance analytics and optimize/advise regularly to better achieve client goals and targets
  • Interpret campaign performance while providing insights and solutions to meet campaign challenges
  • Ensure data accuracy across platforms
  • Demonstrates confidence in and can articulate their own POV

 Resourceful Problem-Solver

  • Design, maintain, and optimize reporting dashboards and outbound reporting
  • Brutally organized, with project status top of mind or at least at their fingertips.
  • Develop effective target profiles
  • Explore media alternatives and be creative in recommending media solutions
  • Occasional ad trafficking
  • Collaborate with internal teams to secure data and ensure creative delivery
  • Manage budget allocations to deliver most efficient results

Idea Champion

  • Provide innovative and clear value for our clients
  • Collaborate with internal teams to create and optimize high-performing marketing programs
  • Communicate data analytics strategy, changes, and impactful trends to the department
  • Is a true partner to his/her creative, account and strategy partners
  • Stay up-to-date on and advise the team on the latest marketing/media trends and assist with POV documents
Position Requirements:
  • 3+ years hands-on experience in Google platforms, specifically Data Studio and Google Analytics
  • Understanding of digital buying platforms including social media and streaming media
  • Curious nature to stay on top of trends in media including paid search, SEO, social and digital marketing strategy
  • Quantitative and analytical decision-making skills
  • Solution-oriented, assertive and resilient
  • Critical eye for detail
  • Passion for data analysis and market research
  • Able to juggle multiple tasks/clients