Communications Strategy Director

Strategy New York, New York


Description

DDB New York is seeking an experienced Communications Strategy Director to help build our capabilities. The ideal person will be both a doer and a thinker to deliver communications architecture strategic thinking to our clients, including a clear vision on how to develop an effective communication architecture and deliver creative across the entire spectrum of communications channels, including targeted and programmatic digital. 

 

DDB believes creativity is the most powerful force in business.  But it must deliver clients outsized advantages both at scale AND in context.  We want a leader to help build our communications planning practice at the intersection of creativity, data, and audiences to create customer journeys, outline the variables and assets for creatives, and ensure we deliver powerful work in context across a communications architecture.


RESPONSIBILITIES:

  • Seamlessly integrate with brand strategists to create and present communications architectures for our clients
  • Provide actionable thought leadership in consumer behavior and customer journeys, emerging media, audience targeting, measurement, channel strategy, consumer and creative testing, programmatic marketing, and dynamic creative optimization
  • Develop compelling audience insights relevant to creative and media
  • Develop messaging and content architectures/frameworks and the briefs, message matrices and channel prioritizations with an emphasis on performance
  • Collaborate with brand planning on audience analysis, insights, sizing and targeting strategies in support of plans and objectives

 

REQUIRED SKILLS:

  • 8+ years experience in integrated and/or communications strategy planning
  • Data fluency and analysis to develop insights, architectures, and strategies
  • Knowledge of all marketing communications disciplines and expertise in media, social/digital, programmatic, addressable, DCO and personalized comms, and emerging tech/media
  • Rolled-up sleeves paired with the vision and desire to build – and present to clients and internal audiences - for the future of DDB communications planning
  • Experience with a range of research and analysis tools, techniques and partners
  • Strong understanding of audience development and targeting, as well as the use of behavioral data to develop insights, journeys and communications plans
  • Comfortable in a fast-moving environment working intimately with all agency teams and functions and building strong client trust and relationships