Senior CRM Strategist

Strategy St. Louis, Missouri


Description

Position at Rodgers Townsend


Responsibilities:
  • Develops insights from consumer research, brand understanding, marketplace data, culture.
  • Will be the lead CRM strategist, working in multi-agency team.
  • Works independently on POVs across CRM ecosystem.
  • Crafts creative briefs, provides clear persuasive briefings to creatives and remains an active contributor throughout creative development.
  • Ensures that campaigns are strategically rooted in means to measure and drive campaign effectiveness.
  • Ensure strong collaborative relationships internally within the groups and externally with key agency and client partners to consistently elevate the quality of thinking and ideas applied to the client business.
  • Ensure strong collaborative relationships internally within the groups and externally with key agency and client partners to consistently elevate the quality of thinking and ideas applied to the client business.
  • Engage with clients in partnership with key agency leadership to deliver thought leadership, strategic direction and business development.
  • Ensure all deliverables required from the Strategy Group, internally and externally, are provided in an efficient and timely manner.
  • Looks beyond the commonly accepted approach and seeks opportunities for modifying and adapting existing practices. Where possible pursues new ideas or innovative approaches.
Qualifications:
  • 7+ years of experience as a strategist or equivalent, CRM specialist, performance marketing professional or equivalent.
  • Must have experience with Customer Relationship Marketing and loyalty programs, including DM, email, eCRM, analytics and testing. (i.e. SalesForce, Oracle, HubSpot)
  • Experience developing an effective consumer journey for both acquisition and retention.
  • Ability to read and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data.
  • Experience with creative and marketing testing; panels, focus groups, surveys. 
  • Ability to produce well-written research reports, presentations and results to clients and agency.
  • Organized individual who can prioritize, meet deadlines, improve processes and manage time effectively.
  • Strong quantitative and qualitative research and analytic skills.
  • Proven experience in creating innovative insight-driven strategies.
  • Proficient in Microsoft PowerPoint and/or Keynote and Excel.