Senior Strategist

Account Planning Chicago, Illinois


Description

Position at Rodgers Townsend

Responsibilities:
  • Develops accurate and insightful conclusions from research data and presents strategy and direction to the client.
  • Crafts creative briefs, provides clear persuasive briefings to creatives and remains an active contributor throughout creative development.
  • Provides leadership and guidance for other team members on branding initiatives.
  • Ensure strong collaborative relationships internally within the groups and externally with key agency and client partners to consistently elevate the quality of thinking and ideas applied to the client business.
  • Orchestrate brand planning, strategic planning and analytical activity for key accounts.
  • Ensure all deliverables required from the Strategy Group, internally and externally, are provided in an efficient and timely manner.
  • Identify opportunities to constantly improve the quality of thinking applied to client business.
  • Provide a department environment that fosters personal and professional growth for department members to encourage loyalty, openness of opinion and constant curiosity.
  • Will be the lead CRM strategist, working in multi-agency team.
  • Works independently on POVs.
Qualifications: 
  • 6+ years of experience as a strategist or equivalent.
  • Must have experience with Customer Relationship Marketing and loyalty programs, including DM, eCRM, analytics and testing.
  • Has ability to read and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data.
  • Has ability to produce well-articulated, presentations and recommendations to senior-level clients and agency.
  • Organized individual who can prioritize, meet deadlines, improve processes and manage time effectively.
  • Strong quantitative and qualitative research and analytic skills.
  • Proven experience in creating innovative insight-driven strategies.