Senior Brand Strategist

Strategy New York, New York


Description

The Senior Strategist is responsible for overseeing development of strategy and creative briefings. It is their role to distill data and knowledge to a core proposition that provides a springboard for the creative team to produce advertising ideas that solve defined business problems. 


Key Responsibilities 

Creativity

  • Leads and participates in strategy development initiatives for clients and new business
  • Understands the dynamics of the client’s business and the sector in which it operates leveraging this understanding to identify new business opportunities
  • Identifies opportunities to constantly improve the quality of thinking applied to client business
  • Creates new ways to think about the brand that solves its challenges

Productivity

  • Develops sound and creatively inspiring briefs and propositions to drive the quality of creative work in the group
  • Ensures all deliverables required from the strategy group, internally and externally, are provided in an efficient and timely manner
  • Orchestrates all brand planning, strategic planning and analytical activity for key accounts within the agency
  • Explores opportunities to expand the brand into new communications channels
  • Is cognitive of the financial implications of any recommendations made against the client brief

Knowledge & Skills

  • Monitors and interprets cultural and social trends, and keeps current on industry issues relevant to their clients business
  • Defines opportunities, collects information, establishes facts and draws valid conclusions based drawn from a variety of sources
  • Understands and ensures the proper use of all DDB planning tools
  • Moderates focus groups ensuring that the data collected is interpreted correctly before making recommendations
  • Recommends and implements research that will aid in the consumer insight and strategy process
  • Understands all disciplines and communications channels; account, digital, creative, direct marketing, sales promotion, media, etc.

Relationships / Communication

  • Works across the DDB Group, providing analysis of market trends, presenting opportunities for building existing client revenue based on marketplace research
  • Delivers persuasive research presentations to clients and agency functions with confidence
  • Manages research vendors and provides clear specifications for relevant research to the team and client
  • Ensures strong collaborative relationships within the agency and externally with clients and agency partners to consistently elevate the quality of thinking applied to the brand

Leadership

  • Provides leadership and guidance for other departments on branding initiatives
  • Ensures a department environment that fosters personal and professional growth for team members that encourages openness of opinion and constant curiosity
  • Provides persuasive POV (verbal and written) or agency partners and clients

Position Requirements:
  • Undergraduate degree in an associated field
  • 3-5 years experience as strategist or equivalent
  • Strong qualitative and quantitative research skills
  • Experience across a variety of communications channels and business categories