Director of Strategy, Health and Wellness

Strategy New York, New York


Description

Director of Strategy: Health and Wellness

 

Responsibilities include: 

 

  • Developing strong client relationships as a key strategic and business partner
  • Guiding the strategic direction in relation to our clients’ brand development and marketing approach
  • Gain a deep, holistic and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including forward looking awareness of emerging competitive threats
  • Developing a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey (awareness > trial > continuation)
  • Developing an understanding and ability to advocate for the full suite of strategic solutions offered by DDB.
  • Collaborating with the creative, account, strategy, teams on business, brand and communications/content strategies
  • Developing POVs for our clients around business-critical issues and trends
  • Mining provocative insights that form the basis for effective communication, marketing, business and creative strategies
  • Developing inspiring creative and project briefs
  • Ability to lead the translation of insights into strategies and tactics
  • Leading internal brainstorms and client workshops
  • Participating in new business pitches
  • Partnering with clients on market research activities

 

Skills/experience required:

 

  • Patient marketing/ CPG experience ideal
  • Experience with oncology brands (desirable)
  • Able to become deeply immersed in our clients’ business on both a commercial and clinical/scientific level
  • Able to develop strong client relationships and trust based on deep immersion in their business
  • Bring a rounded competency set spanning brand strategy/creative development/digital engagement, or, in other words
  • Creative thinker
  • Adept at storytelling
  • Able to simplify and clarify complex concepts
  • Excellent analytical skills
  • Presence and personality, or, in other words
  • Superb and persuasive communications skills, both written and verbal
  • Clients and the internal team want to work with you
  • Collaborative approach
  • Leadership skills