Ad Operations Specialist

Other St. Louis, Missouri


Position at Rodgers Townsend

Key Responsibilities:

  • Manage campaign set-up, tagging and reporting.
  • Monitor and evaluate campaign performance analytics and optimize regularly to better achieve client goals and targets
  • Interpret campaign performance while providing insights and solutions to meet campaign challenges
  • Execute implementation of digital analytics solutions, tag management and other data management technology
  • Manage budget allocations to deliver most efficient results
  • Develop and maintain reporting dashboard, make recommendations for optimizations, update reporting templates and assist in analyzing results.
  • Collaborate with internal teams to secure data to build trafficking sheets.
  • Stay up-to-date on and advise the team on the latest marketing/media trends and assist with POV documents.

Position Requirements:
  • 1+ year experience in an interactive/digital/online media agency
  • Expertise in Google Campaign Manager 360, Data Studio and Google Analytics. 
  • Experience with creative asset and tag trafficking to 3rd party vendors
  • Familiar with VVF viewability, verification and fraud prevention (i.e. Double Verify, Integral Ad Science, Moat) 
  • Thorough, hands on knowledge of programmatic, direct and social media
  • Exceptional attention to detail and dedication to problem-solving
  • Solid project management skills with a proven track record of successfully developing projects from start to completion
  • Critical eye for detail
  • Passion for data analysis and market research
  • Proficiency with Microsoft Excel, Powerpoint and Word
  • Excellent communication skills – written, oral, presentation
  • Able to juggle multiple tasks/clients.