Deputy Program Manager US Army
Deputy Program Account Manager – US Army
The Deputy Program Account Manager acts as the central lead for all marketing activity for the U.S. Army; both internally in partnership with the prime and functional leadership team and externally with the client, as the core point of contact for the Director of Marketing for the Army Enterprise Marketing Office. The Deputy Program Account Manager (DPAM) is a member of the DDB Prime leadership team, along with the head of contracts, the program management operations lead, creative lead, strategy lead and digital lead, and reports into the Program Account Manager for the entire U.S. Army Account. The DPAM, in partnership with the prime leadership team, regularly assesses the marketing program for improvements/advancements, identifies new marketing initiatives and evaluates opportunities for program and marketing process improvements. The DPAM serves as a centralizing link for the entire cross-agency functional leadership team (IAT) across all US Army Workstreams and oversees the Account team’s efforts in program execution, inclusive of issue escalation and mitigation. The DPAM interacts with Senior level Army personnel.
Business and Category Acumen: Drives accountability and understanding of the U.S. Army Mission at a fundamental level and leads the account management team in creating innovative marketing solutions in a clear and smart manner that demonstrate a true understanding of the business and problems. In addition to this true business understanding, must show the ability to project critical future drivers and opportunities.
The Chief Unifier: Complex business problems, require multi-faceted ecosystem solutions. The DPAM must smartly unify the right cross-discipline experts for the best program outcomes. He/She neutralizes conflict throughout the broader functional leadership and Integrated Agency Team and fosters equitableness and collaboration that doesn’t hinge upon compromise, but around advancing excellence in the marketing program.
Full-Funnel Marketing Experience: The role of the DPAM for the U.S. Army requires the ability to seamlessly shift between strategic and program conversations ranging from call center operations, data & privacy management, strategic and creative content development , Brand reputation and crises and more; on a daily basis as a central lead to all aspects of a $300MM+ plus marketing program. It requires adaptability of thinking, agility in being able to shift topics and ability to multitask and have an understanding of the comprehensive marketing ecosystem.
Developing People: Lead by example. Establishes the work ethic expectation. Challenges, inspires and hold team accountable for great work. Fosters the imperative of collaboration and need to look peripherally across people, teams and groups to actively seek ways to contribute to the well-being of others and their work beyond your immediate purview. Understands and manages for the teams’ strengths and weaknesses. Develops growth plans, monitors progress and provides timely feedback. Actively participates and coach’s individuals with clarity and momentum. Leads with integrity and challenges team members to continue to find their best professional selves and advance their acumen as a marketing professional.
Opportunity Hunters. Business problems are the fuel for creative solutions and opportunity. The DPAM must act as a tireless supplier and identifier of important business Army challenges that become strategic and creative opportunity for the agency that solve real business problems for the client.
Relationship Builders. A good idea deserves a thirsty audience. The DPAM must build positive and productive relationships that engender a level of trust that opens the door to ideas the client needs but might not have asked for.
Inspiration and Direction: Acts as the energizer that sparks team motivation toward success. Recognizes the dynamics of a highly charged, creatively driven advertising agency. Knows how to smooth out frayed edges while respecting emotions. Fosters a positive work environment with maturity and good judgment.
Creative Advocacy: Takes a leadership role in creating an environment and atmosphere that encourages the pursuit of big ideas. Can diplomatically push creative envelope while keeping a knowing eye on where the boundaries lay. Guides the development of a sell-in strategy in partnership with Strategy and Creative teams, pre- conditions the client, and protects the big idea once sold.
Critical Thinking, Both Intuitive and Analytical: Is comfortable with data—can dig and tell a story in several ways. Asks the right probing questions.
Persuasion Skills: Can confidently present CMO level deck—able to think on his/her feet, redirect when necessary and answer questions confidently. can command a room. Can comfortably go off script. Can persuade through a combination of thoughtful logic and emotion.
Operational Excellence: The DPAM is an essential enabler and partner to the PMO lead in steering operations for the overall U.S. Army account. For the Army, this is inclusive of driving process consistency and understanding of the proposal process: writing of performance work statements/program proposals, activity plans, budgeting and cross-agency staffing plans for program initiation. Additionally, it requires on-going operational stewardship in guiding the team for utilization and forecasting within a cost-type/project-based contract. Unique for the Army, it is critical to have an aptitude for the contractional and operational boundaries that govern how the team must manage cost, schedule and performance against agreed upon deliverables.
Characteristics and Qualifications:
- Requires at least 12 -15 years’ experience in marketing or communications
- Bachelor’s degree or higher
- Confidence to lead teams and represent the agency
- Fosters effective teamwork and strong relationships
- Strong problem-solving skills, initiative, and consistently adds value.
- Great creative instincts and passion for helping develop and sell award winning creative work.
- Commands and fosters an environment of respect and trust
- Adaptable and flexible