Digital Marketing Strategist

Marketing Nashville, Tennessee


Description

How You'll Make an Impact: 

This role will be the connection between our customers and our internal marketers who want to serve them. By collaborating with our internal writers, content strategists, designers and marketing specialist, you'll help create digital marketing campaigns. You'll also be reviewing data/dashboards and building out reports to communicate the gaps in our marketing campaigns to other team members and leaders.  You will speak into various channels, such as: paid search, social media, email marketing, and organic search.

What Winning Looks Like:

  • You help to create and execute healthy marketing strategies using an omnichannel marketing approach (utilizing Paid Media, Social Media, SEO, CRO, and Email Marketing) to hit team goals
  • You drive marketing tactics and execution of marketing plans
  • You ensure that the entire team understands our target audience, felt needs, and messaging
  •  You drive and facilitate research with tools like usertesting.com, hotjar, etc. in order to collect insights on product content, marketing messaging, and NPS
  • You lead the charge on understanding the present and future performance of the key budget contributors within your area of responsibility to inform monthly revenue goals
  • You regularly update the team and stakeholders on observations, insights, and post-campaign recaps to drive initiatives forward
  • You understand the customer and, using Google Analytics, you can communicate to stakeholders the data insights and performance analysis of what is working and not working with the marketing/campaign/messaging

Skills Needed to Win:

  • 1+ year of experience in digital marketing
  • Organized and able to prioritize and manage multiple tasks simultaneously
  • Experience in lead generation, brand strategy, and marketing analytics
  • Ability to quickly develop processes and documentation to scale efforts
  • Team player mentality (working well with product designers, developers, other marketers, etc.)

About Us:

  • We’re a debt-free company that was founded over 30 years ago by Dave Ramsey
  • We have over 1,000 team members
  • We balance family time and working hard
  • We're all team members, not employees or numbers
  • We're crusaders doing work that matters

Here are some of the perks and benefits at Ramsey Solutions: 

  • Work-life balance is prioritized, and we rarely exceed a 40-hour workweek 
  • Team outings and lunches
  • Access to a floor of Tower B that's dedicated to fun and community, featuring Ping-Pong, air hockey, pool tables, arcade games and more
  • Optional companywide events, like bingo nights, casino nights, trivia nights, worship nights, happy hours, award ceremonies, Battle of the Bands, and Christmas parties
  • Casual dress and work environment  
  • Health insurance on day one with a $500 HSA match every year  
  • One fully paid workweek of ministry time to use for volunteering after one year as a team member  
  • $300 a year to put toward achieving your fitness goals  
  • A 401(k) match of 4% after one year as a team member (you can still contribute in the first year)

EEO, including disability/vets