Digital Paid Media Specialist
Description
Onsite Work Only: Franklin, TN - Flex Hours Options Available
Relocation Assistance Available
Relocation Assistance Available
You’ll scale paid search, paid social, and paid display, PPC/pay-per-click, and programmatic campaigns that drive acquisition and build brand awareness, collaborate with business stakeholders and analyze results to further optimize performance.
Team You’ll Grow With: 135+ person marketing team including 13 all-star Paid Media Specialists
What Winning Looks Like:
- Lead the planning, creating, implementing, optimization, analysis and reporting of paid advertising/paid media campaigns.
- Manage strategic initiatives such as keyword expansions, restructures, testing, remarketing, targeting and strategic bidding strategies.
- Work closely with design and writing teams to create and optimize world-class ads.
- Monitor and analyze campaign performance metrics, providing regular reports and insights to stakeholders, and making data-driven recommendations for optimization.
- Build relationships with stakeholders as well as collaborate on whole processes with content strategists, writers and editors (you’re not working in a silo alone)
Skills Needed to Win:
- 2+ years of experience managing $50K+ in monthly paid spend across several platforms
- Experience working with tools like Google Analytics/GA, Google Ads/Adwords, SEMrush, and/or FB Ads/Meta Ads
- Creative analytical thinker with testing experience
- E-commerce experience is preferred, but not required
$56,000 - $83,200/year* + profit sharing + benefits
*Range depends on level of skill and overall experience
It’s a calling, and we’re on a mission to change lives. Join the crusade! Apply now.
*Range depends on level of skill and overall experience
It’s a calling, and we’re on a mission to change lives. Join the crusade! Apply now.
EOE, including disability/vets