Senior Paid Media Manager

Marketing Nashville, Tennessee


Description

Onsite Work Only: Franklin, TN - Flex Schedule Options Available  
 
As a Senior Paid Media Manager, you’ll scale social, search and other multi-channel campaigns that drive acquisition and build brand awareness, collaborate with high level business stakeholders and analyze results to further optimize performance.  

Product You’ll Focus On: SmartDollar - our financial wellness program helping employees learn how to stick to a budget, get out of debt, save for the future and retire with confidence. 

Team You’ll Grow With: 135-person marketing team including 13 all-star Paid Media Specialists 

What Winning Looks Like:  

  • Be the subject matter expert on the value of paid media strategy and cast vision on where the business and discipline should be (there are growth tracks for this role) 
  • Build relationships with stakeholders and collaborate with content strategists, writers and editors (you’re not working in a silo, three cheers for collaboration)  
  • Lead the planning, strategizing, implementing, optimizing, analysis and reporting of advertising campaigns  
  • Manage specialized initiatives such as campaign build outs, keyword expansions, restructures, testing, remarketing, targeting and strategic bidding strategies   
  • Mine for opportunities and make recommendations to create a greater impact for the customer and the bottom line  
  • Watch and respond to market trends, proactively bring and test new ideas on both industry innovation and past performance  

Skills Needed to Win:  

  • 4+ years of hands-on experience managing 100K+ paid media accounts across several platforms 
  • Experience working in tools like Google Analytics, Google Ads, SEMrush, Bid optimization platforms, etc.  
  • Background in marketing strategy and a passion for creating a world-class user experience  
  • Creative analytical thinker with testing experience  

It’s a calling, and we’re on a mission to change lives. Join the crusade! Apply now.  

EOE, including disability/vets