Director of Performance Marketing

Marketing Nashville, Tennessee

Onsite Work Only: Franklin, TN - Flex Hours Options Available

Relocation Assistance Available

Team You’ll Grow With: 135+ person marketing team, this role will directly lead a team of 5 (paid media and email marketers)

What Winning Looks Like: 

Inspire and coach your team of performance marketers (paid media specialists and email marketers)
Craft performance marketing strategies that enhance brand awareness and loyalty by driving customer acquisition, conversion, and retention across paid advertising and email marketing channels
Prioritize understanding customer needs and behaviors to develop marketing strategies that genuinely resonate and create meaningful connections
Dive into campaign performance metrics, delivering insights and optimization recommendations
Foster a culture of creativity by encouraging the team to test new ideas and approaches, leveraging insights from experimentation to drive continuous improvement in our marketing strategies
Have a pulse on industry trends and emerging technologies, continuously seeking opportunities to improve marketing effectiveness and stay ahead of competitors
Oversee the marketing budget, ensuring optimal allocation of resources, regularly analyze performance benchmark reports to measure success and inform strategic decisions

Skills Needed to Win:

6+ years of performance marketing experience, with a focus on paid advertising/paid media (paid display, paid search, paid social, PPC/Pay-Per-Click, programmatic), email marketing, search engine marketing (SEM), and/or a combination of experience, ideally in a B2C space
2+ years of leadership experience coaching a team member on how to level up foundational skills that help drive great customer connections
Experience working with marketing tools such as: Google Analytics/GA, Google Ads/Adwords, SEMrush, Klayvio, Google Data Studio, Ahrefs, Marketo, or similar
Demonstrated success in driving customer acquisition, conversion, and revenue growth through performance marketing channels
Analytical mindset with the ability to analyze campaign performance data, identify insights, and make data-driven decisions for optimization
E-commerce experience is preferred with major platforms such as BigCommerce, Shopify, Adobe, or Wix, but is not required
Lead gen/customer acquisition experience is preferred, but not required

$100,000 - $123,000/year* + profit sharing + benefits

*Range depends on overall experience and level of skill

It's a calling, and we're on a mission to change lives. Join the crusade! Apply now.

EOE, including disability/vets

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