Email Marketing Specialist

Marketing Remote, United States


Description

At Curriculum Associates (CA), we believe a diverse team leads to diversity in thinking, making our products better for teachers and students. If you read this job description, feel energized by what you see here, and believe you could bring passion and commitment to the role, but you aren’t sure you meet every qualification, please apply! Above all, we are looking for the right person! 

The Email Marketing Specialist executes email and chatbot campaigns and consults with teams on digital marketing strategy. This person will leverage data shared within our systems to develop marketing email and chatbot campaigns that deliver a personalized, streamlined digital marketing experience. This person will derive insights from campaigns to optimize future performance at Curriculum Associates.

The impact you'll have: 

  • Develop and optimize email nurture programs 

  • Design and implement new chat playbooks  

  • Develop campaigns to organically grow email list  

  • Measure and derive insights into what impacted email or chatbot performance 

  • Perform A/B tests to optimize email and chatbot messaging Identify and optimize audience segments for email or chatbot targeting  

  • Advise other teams on email marketing and chatbot best practices  

  • Proofread emails and chatbot for clarity, grammar, and spelling  

  • Ensure mobile-friendly experience for email and chatbot 

Who we're looking for: 

  • Proficient with Programs and Applications like Outlook, Pardot, and Drift 

  • Strong listening and communication skills – both oral and written  

  • Ongoing learner – able to learn and incorporate new and complex concepts quickly  

  • A self-starter, disciplined and professional  

  • Comfortable in a fast-paced environment  

  • Excellent problem solving and analytical capability  

  • Bachelor’s Degree or equivalent experience  

  • 2+ years' experience in a marketing automation role  

  • Or a combination of education and experience that proves competency in the requirements of the job  

Not required, although we'd love to see: 

  • Experience with Pardot 

  • Experience with Drift 



Curriculum Associates, LLC is an Equal Opportunity Employer. Curriculum Associates, LLC will not discriminate against any employee or applicant for employment because of race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law. Curriculum Associates, LLC will grant employment, without regard to race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law. Such action shall include, but not be limited to, the following: employment, upgrading, demotion, transfer, recruitment or recruitment advertising, layoff or termination, rates of pay or other forms of compensation.

Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.uscis.gov/e-verify.

Information that you provide when applying for employment with Curriculum Associates, LLC may be subject to the California Consumer Privacy Act. Click here for more information about our data-collection practices and your rights related to that data.