Sales Director, Florida

Sales Forida


The Sales Director, Florida is responsible for outside sales and will have a proven track record of success.  Reporting to the Senior Vice President, Sales in the South, this position works closely with the Account Management and Professional Development teams, and is responsible for leading a team of outside sales individuals.  The ideal candidate will be passionate about education and improving the lives of students and teachers. The candidate will possess deep relationships in key districts, and a skill set that includes coaching and mentoring field sales consultants to promote digital and print-based products within the Curriculum Associates portfolio.  

The impact you’ll have: 

  • Meet regional growth expectations 

  • Becoming an expert on the company’s programs, the issues faced by teachers in the classroom and the latest educational trends at the local, state and national levels 

  • Demonstrate effective personnel management, hire, train, coach, motivate, & manage assigned sales consultants 

  • Establish relationships with high-level school district leaders in targeted accounts 

  • Make key sales presentations  

  • Demonstrate effective and successful working relationships with internal stakeholders to include sales, service, finance and product development teams 

  • Supervise & monitor development and implementation of sales plans & strategies to effectively utilize multiple resources  

  • Maintain budgeted expense/sales ratio  

  • Travel and communicate regularly with regional sales staff to plan, monitor, and appraise performance results 

  • Forecast regional sales and inventory needs regularly and accurately 

  • Communicate information such as product needs, market conditions, promotional activities, business opportunities, sales trends, and competition strategies/activities  

Who we’re looking for: 

  • Strong listening and communication skills – both oral and written 

  • Strong interpersonal and customer centric skills – build trust and dependability 

  • Effective decision making, ownership, and accountability 

  • Able to handle ambiguity and favorably navigate through stressful situations and pressing deadlines 

  • Demonstrate integrity, ethical standards and a professional demeanor 

  • Strong organizational and time management skills along with the ability to multitask 

  • A self-starter, disciplined and competitive professional 

  • Comfortable in a fast-paced environment 

  • Excellent problem solving and analytical capability 

  • Proficient with Programs and Applications like Outlook,, Microsoft Office Suite products (Word, Excel, PowerPoint, MS365, CRM, Marketing Automation tools and search engines) 


  • Bachelor’s Degree in Education, Marketing, Sales, Business, or related field 

  • Understanding of the education landscape within identified territory  

  • 5+ years successful sales or management experience in within education market  

  • Intermediate/advanced proficiency demonstrating digital/technology solutions 


Curriculum Associates, LLC is an Equal Opportunity Employer. Curriculum Associates, LLC will not discriminate against any employee or applicant for employment because of race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law. Curriculum Associates, LLC will grant employment, without regard to race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law. Such action shall include, but not be limited to, the following: employment, upgrading, demotion, transfer, recruitment or recruitment advertising, layoff or termination, rates of pay or other forms of compensation.

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