Senior Product Marketing Manager, ELA

Marketing Remote, United States


Senior Product Marketing Manager, ELA

The Product Marketing Manager for ELA gets to know and deeply understand both our customers and our products. You will create product positioning and messaging that reflects customer needs, develop marketing plans and campaigns, focused on solutions to help schools and educators address some of their biggest challenges.

With strong written and presentation skills, a passion for serving educators, the ability to synthesize complex information and you will work closely with our product management, marketing and field teams.

A strong collaborator, with an eye for detail combined with the ability to tell compelling stories, you are an analytical and creative problem solver, with project and process management skills to ensure timely delivery of projects and information.

The impact you’ll have:

 1. Sharing the voice of the decisionmaker and educator

  • Research, understand and articulate the needs of our decision makers, such as district administrators, curriculum directors, and school principals, as well as front-line educators
  • Consolidate market & customer insights from across the company to drive business goals and messaging. Create Buyer Personas, Buyers Journey maps, and clearly articulate customer needs across the organization, with input from manager

2. Creating best-in-class product positioning, messaging & differentiation

  • Ensure core product information and assets, including competitor battlecards, are available for use across marketing and sales, to an agreed schedule, for agreed products / platforms
  • Create and share product messaging to clearly, accurately, and succinctly articulate how Curriculum Associates can help with trending topics and concerns in ELA.

3. GTM Strategy & Planning

  • Work closely with product management team to understand roadmaps
  • Create compelling assets that connect product features to benefits and help educators understand how product improvements drive gains for students
  • Draft product launch & release plans for review by stakeholders, collaborate with creative, campaign and regional teams to implement plans in market

4. Collaboration & Communication

  • Partner with field and creative teams to amplify our voice in market
    • Brief impactful campaigns
    • Collaborate on content creation
  • Partner with Sales Enablement to support strategic sales initiatives, driving new business and customer retention
  • Work across the organization, particularly product teams, on market research, including dissemination of critical customer insights and analysis (thought leadership)

What we’re looking for:

  • Experience in product marketing, product management, campaign development or a related field for a technical product
  • Experience creating marketing materials, customer-facing product documentation, or support resources
  • Project Management Experience
  • Strong oral and written communication skills
  • Analytical skills
  • Creative thinking
  • Self-motivated, detail-oriented, and well organized
  • Thrive in a fast-paced environment
  • Excited by learning new things
Location: This role will be based out of our North Billerica, MA or Tucson, AZ offices. Strong remote candidates will be considered.

Curriculum Associates, LLC is an Equal Opportunity Employer. Curriculum Associates, LLC will not discriminate against any employee or applicant for employment because of race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law. Curriculum Associates, LLC will grant employment, without regard to race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law. Such action shall include, but not be limited to, the following: employment, upgrading, demotion, transfer, recruitment or recruitment advertising, layoff or termination, rates of pay or other forms of compensation.

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