Director, Portfolio Product Marketing

Marketing Remote, United States


Description

Why join this team: 

The Director, Portfolio Product Marketing leads a small team who deeply understands our customers, our market-leading portfolio of products, and educational topics. This team creates portfolio marketing plans, manages release planning and communication across the i-Ready platform, and develops cross functional campaigns surrounding thought leadership topics in education.  You will work closely with product marketing to articulate how our entire portfolio of solutions helps schools and educators address some of their biggest challenges.  

 With strong written and presentation skills, a passion for serving educators, the ability to synthesize complex technical details and sensitively address some of the biggest topics in education, you will also align closely with our product, leadership, and field teams.  

A strong collaborator, with an eye for detail combined with the ability to tell “big picture” stories, and the proven ability to articulate complex technical products, you are an analytical and creative problem solver, with project, people, and process management skills to ensure timely delivery of projects and information.  

The impact you’ll have: 

Share the voice of the decisionmaker and educator 

  • Research, understand and articulate the needs of our decision makers, such as district administrators, curriculum directors, and school principals, as well as front-line educators 
  • Consolidate market & customer insights from across the company to drive business goals and messaging. Coach team to create and share Buyer Personas, Buyers Journey maps, and clearly articulate customer needs across the organization 
  • Provide insight to the product development team about educator and market needs 

 

Create best-in-class product positioning, messaging & differentiation 

  • Ensure core product platform information and assets, including competitor battlecards, are available for use across marketing and sales, to an agreed schedule, for agreed products / platforms  

  • Create and share cross-portfolio messaging to clearly, accurately, and succinctly articulate how Curriculum Associates can help with trending topics and concerns in K12 education 

  • Identify and ensure internal alignment on “big picture” trends and topics, and work cross-functionally across product marketing to articulate how Curriculum Associates helps customers address their challenges 

GTM Strategy & Planning  

  • This role supports a small team with a particular focus on release planning communications and co-ordination, requiring understanding of Agile software development processes, with strong project management and alignment skills 
  • Work closely with product management team to understand roadmaps  
  • Create compelling assets that connect product features to benefits and help educators understand how product improvements drive gains for students 
  • Develop detailed product knowledge in our assessment and instructional products 
  • Create, share, and adapt product launch & release plans 

Collaboration & Communication  

  • Partner with field and creative teams to amplify our voice in market 
  • Brief impactful campaigns 
  • Collaborate on content creation 
  • Partner with Sales Enablement 
  • Support strategic sales initiatives, driving new business and customer retention 
  • Ensure our field teams are fully prepared to support our educational partners 
  • Work across the organization, particularly product teams, on market research, including dissemination of critical customer insights and analysis (thought leadership) 
  • Coach, manage, develop, and support a talented, passionate, and committed team to help customers and succeed in their careers.   

 

Who we’re looking for: 

  • Strong people management and people development skills, including coaching and mentorship 

  • Strong oral and written communication skills 

  • Results oriented – able to complete projects in a timey manner to a high standard to drive outcomes  

  • Strong analytical skills 

  • Creative thinking 

  • Self-motivated, detail-oriented, and well organized 

  • Thrive in a fast-paced environment  

  • Excited by learning new things 

Minimum Qualifications: 

  • 10+ years of professional experience in product marketing, product management, campaign development or a related field for a technical product 

  • Experience creating marketing materials, customer-facing product documentation, or support resources  

  • Experience managing complex projects or teams 

  • Understanding Agile software development process 



Curriculum Associates, LLC is an Equal Opportunity Employer. Curriculum Associates, LLC will not discriminate against any employee or applicant for employment because of race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law. Curriculum Associates, LLC will grant employment, without regard to race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law. Such action shall include, but not be limited to, the following: employment, upgrading, demotion, transfer, recruitment or recruitment advertising, layoff or termination, rates of pay or other forms of compensation.

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