LiftOne - Product Support Sales Rep

Sales Smyrna, Tennessee


Position at LiftOne


 As the Product Support Sales Representative, you will be combining technical knowledge with sales skill to profitably grow revenue for the company and maximize market share.  This position requires someone that has a strong technical acumen, is assertive, personable, and solutions-oriented. In this position, you will identify new sales opportunities and manage a book of assigned business, develop sales proposals, estimates, specifications, and presentations. You will Prepare strategic plans to increase revenue and position LiftOne as the premier partner for service programs, preventive maintenance contracts, parts, additional repair programs, rental power programs and rental services. The ability to work with people and teams is essential - therefore mirroring the value profile of our organization.


  • Strategically identify opportunities to grow sales profitably with new and existing customers within an assigned territory.  Develop and execute account plans for existing and potential target accounts.
  • Pursues the critical success factors for the application, distribution, and satisfaction of customer needs for service programs.
  • Partner with the customer to understand their business and serve as a trusted advisor who understands their needs. 
  • Develop and deliver product demonstrations and sales presentations that explain why a customer should consider a change, why it makes sense now and then why you and CTE are in the unique position to deliver the solutions that will benefit the customer.
  • Think critically and suggest improvements that lead to risk mitigation, cost savings, profitable revenue growth or other customer goal achievement.
  • Understand and report on significant market trends and competitive intelligence.
  • Provide clear and accurate responses for RFPs and contribute technical solutions directly to proposals.
  • Identify customer business opportunities by analyzing cost-benefit ratios of equipment in customer environment; engineering or proposing changes in equipment, processes, or services.
  • Develop and calculate finance solutions for varied customer needs or demands.
  • Build a strong understanding of customers’ business issues ie: inventory, asset management, ROI, financial statement analysis.
  • Maintain and document customer interactions within a CRM and quoting system from first meeting to deal closure and follow-up activities.


  • Customer Empathy - Develop “loyal” and not just “satisfied” customers – Demonstrate understanding and expertise about our customers through business partnership, integrity, commitment and responsiveness.
  • Be a Team Player - Be an “enterprise thinker” when discussing solutions with customers.  Predisposition towards prospecting and team selling - passing leads, intentionally helping teammates, including cross-functional and departmental networking.
  • Have a Sense of Urgency – Bias towards action, prioritizing customer needs and service while also achieving constant, forward movement in the sales process.
  • Be a Critical Thinker - Leverage our entire product, services and technology portfolio to provide solutions to customers’ problems and create growth accelerators for customers’ businesses.
  • Have Intellectual Curiosity - Push yourself on hard and soft skills training and development, continuously. Develop and deliver technically competent, customer facing product walk-arounds, product demonstrations and sales presentations that align with customer goals, challenges and growth objectives.
  • Display Competitiveness and Resilience – Demonstrated persistence and ability to handle rejection. Fanatical about understanding and executing the sales process.  Proof that you create your own economy.  Explain how failed sales attempts are not failures but investments in the process.  Hold yourself accountable, possessing leadership, motivation and purpose.


The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



  • Associate’s or Bachelor’s Degree in a Technical focus (Engineering, Sciences, Construction, Business Management) or extensive related experience in a technical discipline highly preferred
  • Previous work experience with industrial services or technical sales with a documented track record of successes and accomplishments.
  • Strong project management and problem-solving skills.
  • Excellent communication skills, including verbal, written, listening and presentation skills
  • Ability to “think outside the box” to offer new ideas, concepts, solutions etc.
  • A desire to build your career. We see this role as a feeder for our future business leaders and you should share that desire.


  • Proficient with Microsoft Office (Word, Excel, Outlook and PowerPoint)
  • Experience working with Salesforce or similar CRM
  • A high aptitude for mechanical process and equipment required



  • Integrity
  • Customer Driven
  • Positive Engaged Employees
  • Accountability
  • Adaptability


Since 1926 CTE (formerly Carolina Tractor & Equipment Co.), has been a material handling and warehouse solutions supplier of choice throughout the Southeast. Now under our 3rd generation leader, Ed Weisiger, Jr., we have grown to 17 branches strong but retain one vision – to be our customers’ trusted partner. We are also able to leverage other CTE divisions to serve our customers' needs with a complete line of construction, forestry, paving products; material handling equipment, engineered systems, cranes, truck engines and power generation systems; and superior product support


At CTE, we strive to be our customers' trusted partner. As industry experts, we know material handling and warehousing top to bottom, so we only provide the industry's highest-value products supported by top-of-the-line parts and superior customer service. Our customer-focused team builds positive, lasting relationships designed to give our customers a competitive edge. Our custom solutions–from fleet management and rentals to engineered warehouse systems–provide the lowest total owning and operating costs, and free our customers to focus on their core businesses.

EEO/AA Employer. All qualified individuals – including minorities, females, veterans and individuals with disabilities – are encouraged to apply.