Product Marketing Manager, Security Operations

Marketing Minneapolis, Minnesota Irvine, California Remote, United States Sunnyvale, California


About CrowdStrike

At CrowdStrike we’re on a mission - to stop breaches. Our groundbreaking technology, services delivery, and intelligence gathering together with our innovations in machine learning and behavioral-based detection, allow our customers to not only defend themselves, but do so in a future-proof manner. We’ve earned numerous honors and top rankings for our technology, organization and people – clearly confirming our industry leadership and our special culture driving it. We also offer flexible work arrangements to help our people manage their personal and professional lives in a way that works for them. So if you’re ready to work on unrivaled technology where your desire to be part of a collaborative team is met with a laser-focused mission to stop breaches and protect people globally, let’s talk.

About the Role

We are looking for a Senior Product Marketing Manager to help us bring the value of CrowdStrike’s security operations solutions to life for all our customers and prospects. You will work with the best in the business, and we need you to bring your creativity, imagination and energy to this high-profile position. We also need you to have a good knowledge of the security marketplace and be conversant with customer issues and main competitors operating in vulnerability management and security operations. You will be required to ensure that the messaging, positioning and programs for our security operations solutions are vibrant, differentiated and drive real measurable success. 

Additional Responsibilities

  • Craft the message - Develop product positioning and messaging that differentiates CrowdStrike in the market
  • Translate our vision and uniqueness into compelling communication and enable the sales teams to carry our story into the market.
  • Help with the planning and launch of new offerings and capabilities and releases and participate in managing the cross-functional implementation of those plans.
  • Research, propose and implement go-to-market plans in collaboration with marketing, business development and sales to drive demand, customer adoption and success.
  • Take responsibility for results and closely monitor key success metrics including customer acquisition effectiveness, win rates and customer renewal.
  • Develop and keep fresh content including collateral, thought-leadership and solution presentations, speaking engagement abstracts, website content, videos, blogs, by-lined articles, webcasts, trade-shows, analyst briefings, and more to execute communication strategies and accelerate the buyer’s journey.
  • Position our sales organization to win through effective sales enablement tools and initiatives.
  • Work closely with PR and AR  to gain mind-share and tell our story through media coverage, analyst reports, speaking engagements, our online communities etc
  • Stay abreast of industry news and events, industry analyst reports and social activity. Leverage these to educate key constituents and to drive awareness and demand generation.
  • Competitive analysis – be the expert on your competition and how to crush them, and take the lead in delivering this insight via appropriate content to the CrowdStrike sales an

What You’ll Need 

  • 5+ years of security software product marketing experience. Specific experience in vulnerability assessment and IT hygiene is preferred.
  • Bachelor’s in business or marketing
  • Impeccable written communication
  • Very strong presentation skills
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
  • Strong ability to multitask with proven track record of execution on product launches, initiatives/programs

Bonus Points 

  • High-tech, start-up, rapid growth and/or publicly traded company experience.
  • You must love our business. CrowdStrike is a leader in cybersecurity. We don’t have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business

Benefits of Working at CrowdStrike:

  • Market leader in compensation and equity awards
  • Competitive vacation policy
  • Comprehensive health benefits + 401k plan 
  • Paid paternity and maternity leave, including adoption
  • Flexible work environment
  • Wellness programs
  • Stocked fridges, coffee, soda, and lots of treats

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives and ways of solving problems so we strive to attract and retain talent from all backgrounds and create workplaces where everyone feels empowered to bring their full, authentic selves to work. 

CrowdStrike is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. 

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