Marketing Director for World Concern

Marketing Shoreline, WA

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Description

Position at World Concern

Location: Shoreline, WA
Employment Status: Full Time
Compensation: $110,000 to $140,000, DOE
Benefit Highlights: Health Insurance, Retirement Plans w/CRISTA match, Family Care, Paid Holidays, PTO, Tuition Discount at King’s Schools.
 
COMPANY OVERVIEW
CRISTA Ministries (“CRISTA”) is a Christian church community that exists to exercise and express its Christian beliefs. At the core of our Christian church community is the belief that as Christians, we are part of the priesthood of all believers, set forth in I Peter 2. We believe this priesthood calling rests upon all Christians and is a foundational, spiritual practice of our CRISTA community. This priesthood calling evokes within us the response to view our work as our ministry. We believe that all representatives of our community are ministers of the gospel and play equally important roles in exercising, expressing and teaching our beliefs (I Corinthians 12: 17-23).
 
CRISTA exists to make known the love of Jesus Christ through demonstrated works of service and ministry. We use every method available so that the people of the world may hear the Gospel, accept Christ as their Savior, and grow in their faith. We are a united family of Biblical Ministries inspired by a shared vision to serve and impact the young through the elderly, all cultures and backgrounds, in our own backyard and around the world through excellence in our service and operations. By leading a healthy and sustainable organization, CRISTA empowers its ministries to serve the needs of the world and share the Gospel, making disciples. Our commitment is to glorify, honor and obey the Lord in all we do through a workforce of ministers: our staff and volunteers who are called, committed, and faithful Christians.
 
CRISTA leads five distinct ministries in alignment with our calling to draw people into a transforming relationship with Christ. From World Concern’s relief and development efforts around the globe; from CRISTA Media’s stations that broadcast uplifting messages and music through your radio dials to the fireside songs that bring joy to campers year-round at CRISTA Camps; from the young minds equipped with knowledge at King’s Schools to the seniors receiving exceptional care at CRISTA Senior Living. Whether traversing the globe or right in our backyard, the CRISTA family of ministries is empowered to meet the needs of those we serve with the Gospel of Jesus Christ.
 
CRISTA MINISTRIES MISSION AND VISION STATEMENTS 
  • Mission Statement: To fearlessly declare the Gospel, with Biblical truth and love, leading generations to follow Jesus.
  • Vision Statement: Until All Know Jesus.
CRISTA MINISTRIES CORE VALUES
  • Christ-Centered: We approach our work by faith, prayerfully believing God will do the miraculous.
  • Servanthood: We serve our world by meeting needs practically and spiritually.
  • Uncompromising Integrity: We are honest, transparent, and trustworthy – reflecting Jesus in all we do.
  • Holy Stewardship: We honor and maximize the potential of the resources, assets, and people God has entrusted to us.
  • Excellence: We serve with excellence knowing that we represent God in our work, words, and actions.
  • Unified Team: We are One CRISTA, united in the vision to transform lives with the Gospel of Jesus Christ.
POSITION SUMMARY
The Marketing Director will lead the execution of World Concern’s marketing and fundraising strategy to grow resources, advance its mission and achieve its financial goals. Serve as a strategic leader in the World Concern marketing team, ensuring consistent brand messaging, developing creative content and overseeing digital marketing campaigns. Manage multi-channel fundraising campaigns, develop themes, offers and strategies for maximum effectiveness. Work alongside the WC Marketing team, consultants, contractors and Resource Advancement to raise awareness of and funds for the work and ministry of World Concern. Manage donor acquisition campaigns in digital, radio, and in-person events. Ensure consistency and clarity in how World Concern is represented and messaged through all channels.
 
ESSENTIAL FUNCTIONS 
(General overview and may include all details of responsibilities)
Marketing and Fundraising Execution
  • Execute the marketing and fundraising strategic plan, under the direction of the Vice President of Marketing, which clearly identifies goals, tactics and action steps to meet those goals.
  • Use Key Performance Indicators to measure progress throughout the fiscal year and provide VP of Marketing with timely, accurate reporting of campaign performance.
  • Plan and lead World Concern campaigns, donor communications, and manage radio and digital acquisition campaigns.
  • Develop an annual communications calendar.
  • Collaborate with external agencies, CRISTA departments and ministries, and consultants to maximize campaign results and ensure stakeholders have the necessary resources to execute projects.
Brand Management & Development
  • Support the VP of Marketing in the creation of updated brand and messaging guides to ensure all communications are on brand and optimized for fundraising and marketing of World Concern. 
  • Ensure World Concern is consistently portrayed accurately and in accordance with organizational values to external audiences.
  • Regularly audit website and social platform content to ensure WC’s online presence is accurate, engaging, and optimized for visibility and donor acquisition.
  • Maintain a consistent brand/voice throughout the organization and supporting departments.
  • Increase brand awareness to a broader audience across the U.S. and internationally through digital marketing efforts, PR, and communications.
Content Development
  • Translate World Concern program information into donor-friendly, public-facing messaging that is clear, compelling, and effective for fundraising efforts.
  • Ensure the story of World Concern is clearly and compellingly communicated across all channels (direct mail, online/website, print, digital, telemarketing, radio, social media, podcast, etc.).
  • Collaborate with copy writers, designers, radio partners, podcast host(s), photographers/videographers, and other content creators to develop content that ensures maximum fundraising effectiveness and brand promotion.
Cross‑Functional Collaboration
  • Manage digital strategist and oversee content development across other channels by other departments.
  • Work collaboratively with supervisor, coworkers and customers.
  • Perform other related duties as assigned. 
Conduct that reflects well on CRISTA Ministries and aligns with its mission, vision, Statement of Faith and Christian Community Representative Commitment (CCC).
 
SUPERVISORY RESPOBISIBILITES
Digital Marketing Strategist
 
ESSENTIAL QUALIFICATIONS
CHRIST CENTERED
  • Belief that Jesus Christ is Lord and Savior.
  • Is a committed Christian who is dedicated to continued spiritual growth and development as evidenced through a growing personal walk with God (e.g. daily spiritual rhythms of prayer, fellowship, Bible study, etc.).
  • Prayerfully seeks God’s will in their own lives and in their ministry at CRISTA.
  • Engages our ministry including staff and colleagues through prayer, participation in spiritual practices, leading devotionals and other spiritual practices.
  • Affirms, aligns with and supports CRISTA’s Statement of Faith and Christian Community Representative Statement (CCC).
  • Conducts themselves in a manner which reflects well on CRISTA Ministries and aligns with its mission, vision, Statement of Faith and Christian Community Representative Commitment (CCC).
  • Demonstrates the values of a CRISTA leader.
EDUCATION 
  • Bachelor’s degree from an accredited college or university recognized by the United States Department of Education or equivalent.
EXPERIENCE 
  • 8-10 years of nonprofit marketing, direct response fundraising, and/or fundraising communications.
SOFTWARE / EQUIPMENT KNOWLEDGE 
  • Microsoft Office
  • Able to learn Salesforce
  • Able to learn digital marketing platforms (Hubspot, etc.)
  • Familiarity with project management software (ClickUp, Asana, etc.)
OTHER CONSIDERATIONS 
  • Ability to pass background checks relating to DSHS Secretary’s List of Crimes and Negative Actions. (WAC 388-113).
PREFERRED QUALIFICATIONS 
EDUCATION 
  • Masters degree in marketing, nonprofit management, or fundraising
EXPERIENCE 
  • 15+ years of nonprofit fundraising and donor engagement experience preferred.
SOFTWARE / EQUIPMENT KNOWLEDGE 
  • Microsoft Office
  • Salesforce
  • Digital marketing platforms (Hubspot, etc.)
  • Project management software (ClickUp, Asana, etc.)
STATEMENT OF NONDISCRIMINTATION
CRISTA is a Christian, religious organization that lives out its faith-based mission through five ministries: CRISTA Camps, CRISTA Media, CRISTA Senior Living, King’s Schools, and World Concern.  As permitted by Title VII of the Civil Rights Act of 1964, CRISTA reserves the right to prefer employees of a particular religion and to require its employees to hold certain religious beliefs, engage in certain religious observances, and engage in or refrain from engaging in certain behavior, based on CRISTA’s religious beliefs. CRISTA’s employees must agree with and support without reservation CRISTA’s Statement of Faith and must conduct themselves in accordance with the religious beliefs and practices that flow from that Statement of Faith and CRISTA’s Christian Community Policy.
 
Among those employees and employment applicants who agree with and support without reservation and abide by the Statement of Faith and CRISTA’s Christian Community Policy, CRISTA does not unlawfully discriminate on the basis of race, color, national origin, age, sex, disability, genetic information, or any other protected characteristic. Based on its religious beliefs, CRISTA values and respects the dignity of all persons and appreciates the diversity of God’s creation.

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