Marketing Manager
Description
This is a Full-Time position at CRISTA Ministries in Shoreline, WA.
Compensation: $82,000 - $86,000 annual salary, depending on experience
Compensation: $82,000 - $86,000 annual salary, depending on experience
Benefits: Competitive package including Medical, Dental, Vision, Health Savings Account, Flexible Spending Account, 403(b) matching, Life and Disability benefits, PTO, Holiday Pay, Parental Leave, up to 85% King’s school tuition discount for dependent child(ren) K-12
COMPANY OVERVIEW
CRISTA Ministries (“CRISTA”) is a Christian church community that exists to exercise and express its Christian beliefs. At the core of our Christian church community is the belief that as Christians, we are part of the priesthood of all believers, set forth in I Peter 2. We believe this priesthood calling rests upon all Christians and is a foundational, spiritual practice of our CRISTA community. This priesthood calling evokes within us the response to view our work as our ministry. We believe that all representatives of our community are ministers of the gospel and play equally important roles in exercising, expressing and teaching our beliefs (I Corinthians 12: 17-23).
CRISTA exists to make known the love of Jesus Christ through demonstrated works of service and ministry. We use every method available so that the people of the world may hear the Gospel, accept Christ as their Savior, and grow in their faith. We are a united family of Biblical Ministries inspired by a shared vision to serve and impact the young through the elderly, all cultures and backgrounds, in our own backyard and around the world through excellence in our service and operations. By leading a healthy and sustainable organization, CRISTA empowers its ministries to serve the needs of the world and share the Gospel, making disciples. Our commitment is to glorify, honor and obey the Lord in all we do through a workforce of ministers: our staff and volunteers who are called, committed, and faithful Christians.
CRISTA leads five distinct ministries in alignment with our calling to draw people into a transforming relationship with Christ. From World Concern’s relief and development efforts around the globe; from CRISTA Media’s stations that broadcast uplifting messages and music through your radio dials to the fireside songs that bring joy to campers year-round at CRISTA Camps; from the young minds equipped with knowledge at King’s Schools to the seniors receiving exceptional care at CRISTA Senior Living. Whether traversing the globe or right in our backyard, the CRISTA family of ministries is empowered to meet the needs of those we serve with the Gospel of Jesus Christ.
CRISTA MINISTRIES MISSION & VISION STATEMENTS
- Mission Statement: To fearlessly declare the Gospel, with Biblical truth and love, leading generations to follow Jesus.
- Vision Statement: Until All Know Jesus.
CRISTA MINISTRIES CORE VALUES
- Christ-Centered: We approach our work by faith, prayerfully believing God will do the miraculous.
- Servanthood: We serve our world by meeting needs practically and spiritually.
- Uncompromising Integrity: We are honest, transparent, and trustworthy – reflecting Jesus in all we do.
- Holy Stewardship: We honor and maximize the potential of the resources, assets, and people God has entrusted to us.
- Excellence: We serve with excellence knowing that we represent God in our work, words, and actions.
- Unified Team: We are One CRISTA, united in the vision to transform lives with the Gospel of Jesus Christ.
POSITION SUMMARY
The Marketing Manager will develop and execute marketing strategies and objectives that align with CRISTA’s mission of serving Christ and advancing the Kingdom through outreach efforts. Oversee all aspects of marketing, including market research, campaign management, communication, team leadership, and event support. Manage a team of junior marketing professionals by training and coaching them and helping them meet organizational goals. Incorporate a marketing vision that reflect Christian values, attracting donors, leads and customers to CRISTA’s community. Collaborate with various teams to create impactful messaging. Assist with event marketing to ensure successful promotion and engagement for fundraising events.
DUTIES
People Management and Communication:
- Instill a leadership culture of Transformative Performance Management for all staff.
- Manage and lead a team of junior marketing professionals, assigning duties, setting clear performance targets, and conducting evaluations.
- Coach, mentor and train junior staff to ensure the marketing team operates effectively and efficiently.
- Provide one-on-one mentoring and coaching to help employees navigate their paths and develop their skills.
- Take time to build personal connections with staff by supporting their interests and understanding their motivations, strengths and goals.
- Collaborate with internal teams (communications, fundraising, and program staff) to create, edit, and optimize messaging for digital and print channels.
- Ensure that all marketing materials reflect the mission and values of the organization and resonate with the target audience.
- Oversee content creation, ensuring that all messaging aligns with CRISTA’s brand, voice, and strategic goals while fostering a cohesive and impactful communication strategy.
Market Research:
- Conduct market research to understand donor and customer needs, preferences, and trends within the Christian community and broader target audience.
- Analyze and interpret data to inform marketing strategies and improve campaign performance.
- Leverage insights to identify growth opportunities and develop targeted messaging that enhances fundraising and outreach initiatives, driving engagement and support for CRISTA’s mission.
Campaign Management:
- Develop and implement comprehensive marketing campaigns to attract new donors, leads, and customers.
- Coordinate cross-channel campaigns, including email marketing, social media, print materials, and event marketing, to enhance engagement and conversion.
- Track and evaluate campaign performance metrics, adjusting strategies as needed to optimize results.
- Foster a collaborative, mission-driven work environment that encourages creativity and growth.
Event Support:
- Collaborate with the events team to plan, promote, and execute fundraising events, conferences, and outreach initiatives.
- Design and execute comprehensive event marketing strategies to enhance attendance and engagement, utilizing a mix of digital and print channels to effectively promote initiatives and foster community involvement.
- Assist in creating event materials such as brochures, signage, and digital promotions that align with the organization's mission and branding.
- Manage post-event follow-up campaigns.
Conduct that reflects well on CRISTA Ministries and aligns with its mission, vision, Statement of Faith and Christian Community Representative Commitment (CCC).
SUPERVISORY RESPONSIBILITIES:
Responsible for leading CRISTA’s Junior Marketing Team consisting of a Marketing Coordinator II and the Marketing and Events Coordinator.
ESSENTIAL QUALIFICATIONS
CHRIST CENTERED
- Belief that Jesus Christ is Lord and Savior.
- Is a committed Christian who is dedicated to continued spiritual growth and development as evidenced through a growing personal walk with God (e.g. daily spiritual rhythms of prayer, fellowship, Bible study, etc.).
- Prayerfully seeks God’s will in their own lives and in their ministry at CRISTA.
- Engages our ministry including staff and colleagues through prayer, participation in spiritual practices, leading devotionals and other spiritual practices.
- Affirms, aligns with and supports CRISTA’s Statement of Faith and Christian Community Representative Statement (CCC).
- Conducts themselves in a manner which reflects well on CRISTA Ministries and aligns with its mission, vision, Statement of Faith and Christian Community Representative Commitment (CCC).
- Demonstrates the values of a CRISTA leader.
EDUCATION
- Bachelor’s degree in marketing, Communications, Business, or a related field.
EXPERIENCE
- Minimum of 3-5 years of marketing experience, ideally within a non-profit or mission-driven organization.
OTHER CONSIDERATIONS
- Proven experience in market research, campaign management, event support, and team leadership.
- Strong understanding of Christian principles and ability to integrate them into marketing efforts.
- Excellent written and verbal communication skills, with the ability to create compelling and mission-aligned content.
- Proficiency with digital marketing tools, analytics platforms, and content management systems.
- Ability to manage multiple projects, meet deadlines, and work in a fast-paced environment.
STATEMENT OF NONDISCRIMINTATION
CRISTA is a Christian, religious organization that lives out its faith-based mission through five ministries: CRISTA Camps, CRISTA Media, CRISTA Senior Living, King’s Schools, and World Concern. As permitted by Title VII of the Civil Rights Act of 1964, CRISTA reserves the right to prefer employees of a particular religion and to require its employees to hold certain religious beliefs, engage in certain religious observances, and engage in or refrain from engaging in certain behavior, based on CRISTA’s religious beliefs. CRISTA’s employees must agree with and support without reservation CRISTA’s Statement of Faith and must conduct themselves in accordance with the religious beliefs and practices that flow from that Statement of Faith and CRISTA’s Christian Community Policy.
Among those employees and employment applicants who agree with and support without reservation and abide by the Statement of Faith and CRISTA’s Christian Community Policy, CRISTA does not unlawfully discriminate on the basis of race, color, national origin, age, sex, disability, genetic information, or any other protected characteristic. Based on its religious beliefs, CRISTA values and respects the dignity of all persons and appreciates the diversity of God’s creation.