Brand Licensing Account Executive
Description
CNET Group is looking for an experienced licensing and media sales Account Executive, remote with preference for NYC base, to play a key role in developing and growing licensing partnerships
Don’t know who Ziff Davis - CNET Group is? We’re the company of Ziff Davis that owns CNET, Mashable, PCMag, LifeHacker, ExtremeTech, and ZDNET and other media properties with expertise across tech, entertainment, and retail categories. Clients like AT&T, Microsoft, TMobile, Target, Google, Verizon, Walmart, Amazon and other top Fortune 100 companies come to us because of our scale, reach, efficiency and performance. The parent company Ziff Davis (Nasdaq: ZD) is a comscore top 100 property, reaching over 100 Million unique visitors each month.
Who you are: Do you have the desire to win? Do you have the ability to think strategically and implement new solutions for driving results? Does collaborating and ideating with other groups and divisions excite you? We just might have a position for you! CNET Group is on the hunt for an experienced Brand Licensing and Media seller to embark on a meaningful and rewarding quest.
What you’ll do: As a CNET Group Licensing Account Executive you will maximize revenue by leading sales of existing accounts as well as forging new account partnership. Lead your clients with a consultative approach, guiding and influencing clients/brands to execute Brand Licensing, content and digital partnerships across the technology and lifestyle brands of Ziff Davis. The Account Executive will maximize long term, cross functional revenue in two critical ways:
- Support & Grow the Core: Responsible for identifying opportunities within existing key accounts
- Develop, Scale, & Transition New: Developing a new set of accounts that are strategically important to growing the business.
What will be your responsibilities?
- Evaluate potential of Licensing/Media Partnerships and oversee Business Development
- Retain named and growth accounts, while fostering New Business opportunities and relationship to drive revenue
- Lead client meetings and communications effectively
- Negotiate net new and existing licensing contracts
- Maintain and develop subject matter expertise and knowledge of industry trends
- Secure and oversee Licensing partnerships including usage, infringement, and scope
- Provide fresh, new insights to ensure constant effectiveness and work efficiency
- Identify and scope new verticals and revenue opportunities
- Collaborate with internal Ziff Davis teams to find key growth areas
- Licensing Partnerships
- Cross functional bundled partnerships (digital, commerce, content, social)
- Collaborate with editorial teams to identify and develop offerings
- Function as a strategic partner to the client/brand, guiding the client through ideal scenarios to ensure client KPI success, growth, and drive revenue
- Develop new strategic ways to monetize and engage with brand executives and agencies
- Coordinate effective packaging and approaches to fulfill client needs and industry demand
- Effectively manage and forecast business revenue including CRM/Salesforce pipeline
What does it take to do this job?
- Proven track record of identifying growth opportunities and driving sales
- Experience with Licensed consumer and business products
- Time management and organizational skills to prioritize tasks to drive impactful results
- Strong writing, presenting skills
- Excel-based data analysis skills
- Creativity in problem solving
- Upbeat attitude – approaches challenges as opportunities
- Desire for exposure to multiple disciplines
- Understanding of technology vendor landscape
- Knowledge/experience with Licensing marketing and Sales
- Familiarity/acumen with business software (i.e. Salesforce, Tableau, Excel)
Education and Experience
- 5+ years progressive experience in Product/Brand licensing and demonstrated success/knowledge
- 3+ years of specialized/industry experience
- Bachelor’s degree (or equivalent experience)
- Master’s degree preferred
Perks and Benefits
- Unlimited flexible time off
- Volunteer paid time off
- Generous holidays
- Recognition Programs - yes there are multiple, AND prizes!
- Remote-first work experience and a work from anywhere culture
- Weekly coffee chats with leaders
- Wellness and mindfulness programs
- Career advancement opportunities
- Sick days
- Generous Paid Parental Leave
- Regional holiday celebrations
- Community give-back celebrations
- Unwavering commitment to diversity and inclusion
- Employee stock purchase program
- ...and more!
Ziff Davis - CNET Group is a safe, inclusive workplace for people of all backgrounds and walks of life. We strongly encourage you to apply if you are from a marginalized or underrepresented group, particularly in the technology industry. Some candidates may see a long list of job requirements and feel discouraged because they don't match every single bullet point - we suggest, please apply anyway. We're flexible on location wherever possible - we are a Work From Anywhere company. We don't believe in a "perfect" candidate because we believe in our core value, "Evolve and Adapt Quickly". If you believe this is a role that you'll be excited to work in every day, want to be a part of a culture like ours, and will be relentless about pushing boundaries to succeed, please apply.
Who we are: Ziff Davis - CNET Group is a trusted global marketplace that connects technology buyers and sellers with the most actionable and precise intent data. We are uniquely positioned to offer tech brands unmatched visibility into accounts and buyers that are truly in-market, by leveraging our scale, quality and diversity of data. With unparalleled access to the world’s most influential technology buyers through a combination of first-party (Community, Tools, Editorial) and data, CNET Group is a leader in demand based, intelligent, omnichannel marketing.