Digital Marketing Analyst, Paid Social

Connexity United States Los Angeles, United States


Description

Position at Connexity

Are you an ambitious go-getter, passionate about data analytics? Want to join an award winning company culture with solid products and distinguished clients? Does problem-solving in a dynamic, fast-paced environment get you fired up? Do data inaccuracies keep you up at night? If you answered, “Yes,” to all of the above, then we want to hear from you.

As a Digital Marketing Analyst, you will dive deep into big data to extract, analyze, and report on findings that drive growth for Connexity, Inc. and our clients. You will monitor and optimize sales performance on Facebook and across other Paid Social channels, identify opportunities and risks for growth, and present and execute on recommendations for improving the overall health of our retail performance marketing network.

Responsibilities:

Analytics

  • Allocation of time: 40%
  • Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality
  • Formulate hypotheses that can be tested, measured, and reported on to a larger audience
  • Support business initiatives by identifying key trends in big data that can drive growth for the business
  • Validate data integrity in all analyses performed
  • Support department-wide ROI reporting and analyses when needed

Operations & Execution

  • Allocation of time: 50%
  • Manage and support day-to-day Paid Social operations with a specialization in Facebook Advertising
  • Monitor daily and intraday vital signs of accounts and ensure performance tracks to expectations
  • Manage the quality of inbound and outbound traffic and optimize toward business targets daily
  • Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins
  • Act as an internal source expert for accounts managed
  • Provide ad hoc operational support across other Traffic Acquisition channels when needed

Strategy & Innovation

  • Allocation of time: 5%
  • Initiate internal department projects and pitch ideas for new methods to improve operational effectiveness
  • Support reporting/analytical needs that drive high-level decision-making

Leadership & Team Development

  • Allocation of time: 5%
  • Support documentation needs and training of analysts that are more junior
  • Support the management/nourishment of strong relationships with media vendors
Qualifications
  • 2-3+ yrs experience in a data analytical role; 1-2+ yrs experience managing Paid Social marketing campaigns
  • BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred
  • Ability to transform complex facts and figures into plain English that can be easily understood
  • Keen attention to detail, financial responsibility, and strong organizational skills
  • Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
  • Excellent communication skills
  • Strong working knowledge of Excel and capacity to work with technical systems and teams
  • Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving
  • Knowledge of SQL, Perl, Python a plus

Voted a “Best Places to Work” - LABJ and “100 Best Companies to Work For, and Best Benefits & Perks”- Built in LA, our culture is driven by self-starters, team players, and visionaries. 

Headquartered in Santa Monica, the company operates sites and business services in the US, UK, EU, and AU. We offer top benefits including flexible time off, casual work environment, free lunch (EVERYDAY), competitive comp, and much, much, more!

Check us out at Connexity.com