Senior Director, Demand Generation
Description
About Conexiom:
Conexiom is the only SaaS platform that transforms emailed Sales Orders and Invoices from customers and suppliers into fast, accurate digital transactions with 100% accuracy across quote-to-cash and procure-to-pay processes. Leading manufacturers and distributors, including 16 of the top 20 industrial distributors, rely on Conexiom to win and retain more customers through a best-in-class order fulfillment experience, provide transparency for regulatory compliance, and become the employer of choice in a tight labor market. Conexiom is based in Vancouver, British Columbia, and has offices in Kitchener, Ontario; and London, England. Visit Conexiom.com.
Conexiom embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are working to ensure that the profile of our staff reflects the profile of the communities we work in and serve. For that reason, we seek resumes and expressions of interest from a broad and diverse talent pool. Strength comes from the inclusion of diverse perspectives and experiences.
About the Role:
Conexiom is seeking an exceptional Senior Director of Demand Generation, reporting to the CMO, who will own sales pipeline creation from strategy to creation and execution. We are looking for someone who is analytical, creative, and takes ownership of growth targets. The right candidate is an excellent strategist who also enjoys rolling up his/her sleeves to get stuff done! This is an incredible opportunity to scale a world-class demand generation program as we capitalize on a $3 billion market opportunity.
Responsibilities:
- Customer Acquisition: Lead efforts to acquire new B2B customers by developing and executing effective integrated marketing campaigns and lead generation strategies. Drive top-of-funnel growth through digital inbound and account-based outbound marketing efforts across all channels—including website, digital advertising, email, paid industry programs, webinars, events, social media, direct mail, and outbound BDRs.
- Customer Growth: Develop and implement customer engagement programs, in collaboration with customer success and sales, to improve adoption and retention, increase lifetime value through cross-sell/upsell, and grow advocacy.
- Cross-Functional Collaboration: Work closely with sales, product, and marketing teams to ensure alignment and follow-through in all demand generation activities—no lead left behind.
- Team Leadership: Scale and lead a high-performing team, providing mentorship, guidance, and support to individual team members. Foster a collaborative and innovative culture.
- Performance Analysis: Monitor, analyze, and report on campaign performance, using insights to optimize future strategies for maximum efficiency and effectiveness. Forecast, measure, analyze, and report on the impact of demand activities on sales pipeline, revenue, sales cycle length, and CAC efficiency.
- Innovation: Stay ahead of industry trends and emerging technologies, continuously seeking innovative ways to enhance our demand generation efforts and overall market positioning. Identify and create an experimentation/testing approach for demand marketing program pilots.
- Budget Management: Develop and manage the budget effectively, ensuring optimal allocation of resources to drive growth.
- Partnerships and Vendors: Identify strategic partnerships and distribution channels that can accelerate growth and expand our market reach. Evaluate, select, and manage outside vendors that contribute to demand programs and hold them accountable for performance.
Qualifications:
- BA/BS, MBA preferred
- 10 years in a marketing demand generation role at a B2B software company
- Proven track record of owning and achieving a pipeline and revenue number
- “Been there, done that” experience in a high-growth land-and-expand business model, ideally in the $50-100M ARR range
- Five or more years of B2B digital/inbound marketing including web and content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing, and content syndication
- Extensive experience in developing and executing successful account-based demand generation strategies targeting enterprise and mid-market companies
- Collaborative team player who is excited to be part of a growing team
- Highly creative with a passion for telling stories through integrated programs
- Strong leadership skills with the ability to build, inspire, and lead a high-performing team
- Excellent analytical abilities to measure and optimize marketing programs for continuous improvement.
- Hands-on experience with marketing automation and CRM
The targeted salary range for this position falls between $150,000 to $200,000 USD depending on experience and qualifications.
Why Conexiom?
- Impactful Work:Play a pivotal role in transforming how businesses operate on a global scale.
- Growth Opportunity:Be part of an ambitious company on a rapid growth trajectory, offering numerous opportunities for personal and professional development.
- Remote Flexibility:Enjoy the flexibility of a fully remote position, allowing you to work from anywhere.
- Inclusive Culture:Join a diverse team of innovative thinkers and doers, committed to fostering an inclusive environment where everyone can thrive.
Conexiom is proud to offer equal employment opportunities. If you have a disability or need that requires accommodation at any time during the recruitment process, please let us know
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