Marketing Manager - In Person & Online Events
Description
About Conexiom:
Conexiom is the only SaaS platform that applies advanced AI to transform emailed Sales Orders and Invoices from customers and suppliers into fully automated electronic transactions with 100% accuracy across quote-to-cash and procure-to-pay processes. Leading manufacturers and distributors, including 16 of the top 20 industrial distributors, rely on Conexiom to win and retain more customers through a best-in-class order fulfillment experience, provide transparency for regulatory compliance, and become the employer of choice in a tight labor market.
Job Overview:
As a Marketing Manager – In Person & Online Events at Conexiom, you will play a key role in driving our demand generation strategy by leading and executing a world-class event marketing program. From dynamic in-person events to engaging virtual webinars, you’ll help create meaningful connections with prospects and customers to drive pipeline growth. Reporting to the Director of Demand Generation, this role offers a unique opportunity to be a critical integration point between marketing, sales, and customer success, showcasing Conexiom's innovation and leadership in the B2B SaaS space.
Key Responsibilities:
In-Person Events:
- Develop and execute marketing plans for in-person events, ensuring alignment with company objectives and demand generation goals.
- Research and identify target audiences to design engaging event concepts that drive pipeline growth.
- Oversee all aspects of in-person event logistics, including budgeting, vendor selection, venue management, and on-site execution, with travel required up to 8 times per year.
Webinars:
- Plan and manage virtual webinar programs that support demand generation goals and pipeline growth.
- Collaborate with subject matter experts to develop webinar content and presentations.
- Manage webinar platforms, including setup, registration, execution, and post-webinar follow-up.
- Drive attendance through multi-channel promotional campaigns
Cross-Functional Collaboration:
- Partner with content and design teams to create marketing materials throughout the event lifecycle, including event landing pages, invitations, promotional assets, on-site collateral, presentations, and follow-up content.
- Work closely with sales, customer success, event vendors, sponsors, and partners to ensure seamless execution and maximize pipeline growth for both in-person and virtual events.
Performance Measurement:
- Track and analyze event and webinar performance metrics, such as attendance, engagement, demo requests and ROI, providing actionable insights for improvement.
- Develop post-in person event and webinar reports with recommendations to optimize future initiatives based on data.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5 years of experience in event marketing within B2B SaaS.
- Experience within Manufacturing, Distribution, Order-to-Cash processes, or B2B Ecommerce is a plus
- Proven expertise in planning and executing in-person and virtual events with measurable results.
- Proficiency with marketing automation tools (e.g., HubSpot) and CRM platforms (e.g., Salesforce).
- Exceptional project management skills and organizational skills
- Strong analytical mindset and ability to interpret data to inform decisions.
- Excellent written and verbal communication skills, with a focus on creating engaging and persuasive content.
- Thrive in a high growth environment with strong problem-solving skills and cross-functional collaboration.
Reasons to work for Conexiom:
Our MISSION is to transform broken processes into business value
We are DATA-driven and RESULTS-focused
We show our COMMITMENT to the people that make-up Conexiom by:
- Training and development opportunities
- Competitive compensation
- Work/Life balance – Open PTO Policy in North America & Flex days in the UK
- Comprehensive health, dental, & vision insurance
We build products & internal processes that increase efficiencies and drive INNOVATION for our customers
Our VALUES
- We care for each other
- We hold ourselves accountable
- We make our customers heroes
- We over-communicate
- We are inclusive & want to make change for the better
If you are a results-oriented marketer with a passion for In Person and Online Live Events and you're ready to make a significant impact in a dynamic organization, we encourage you to apply for the Marketing Manager - In Person & Online Events role at Conexiom.
Conexiom embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are working to ensure that the profile of our staff reflects the profile of the communities we work in and serve. For that reason, we seek resumes and expressions of interest from a broad and diverse talent pool. Strength comes from the inclusion of diverse perspectives and experiences.
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