Senior Art Director
Job ID 2021-0368
Description
Conair Corporation, a worldwide manufacturer of haircare, health and beauty products, personal care and spa appliances, and upscale kitchen products is looking for a Senior Art Director.
Responsibilities:
Creative leader and manager of Brushes, Grooming and Leandro Limited Categories.
Support the strategic vision of the HBAC division, deliver innovative creative solutions.
Creative direct/manage, support, grow and inspire designers and production artists.
Collaborate and build strong partnerships with account partners and category marketing teams to ensure best creative solutions and execution to retail sales.
- Support and report to the Creative Director
- Work on the conceptual development and execution of the following-
- Packaging supported by mood/trend boards
- Visual merchandising, POS and displays
- Print and Social advertising
- Collateral materials
- PR/special events
- Brand content/social media
- Licensee projects
- Look books/trend presentations
- New Products Initiatives & Divisional Collaborations
- Collaborate with product development
- Provide lead creative designs/concepts to set strong examples for the team to help set levels of expectation and standards
- Manage and reprioritize challenging workloads consisting of multiple SKUs and line
extensions in a demanding deadline-driven environment - Build, strengthen and grow positive collaborative relationships with category marketing partners and other leaders of the department/company
- Present with articulate voice, confidence and energy
- Hands-on experience to direct both internal and external photographers and producers to deliver brand-appropriate solutions within timeframe and budget
(To include digital still, fashion photography, brand content and videos)
- Strategize and collaborate with Copy team to ensure conceptual success and consistency in brand voice
- Strong working relationships and collaboration with Account Managers on timelines and project management
- Research and secure outside illustrators and resources to enhance and elevate brand
artwork - Partner with Marketing to understand strategy and develop graphic solutions to best
increase sales and enhance the customer experience at retail - Collaborate and offer creative direction to product development partners when necessary to help enhance product collection and packaging cohesion
- Connect with trends and innovations and incorporate the pop culture, fashion, beauty and digital influencers into the business
- Provide strong direction to develop design/production teams and support growth, positive relationships and creativity
Qualifications:
- Expert knowledge of Creative Suite
- Bachelor of Fine Arts Degree, BFA
- Portfolio of dynamic, diverse and inspiring creative
- Minimum 8 year’s experience and client-facing experience
- On-set photography experience and retouching knowledge and experience
- Team player, no ego/attitude, collaborative and elevates the team
- Creative leadership- manage, strengthen, grow and inspire designers and production
- Create strong collaborative relationships with account executives
and marketing teams - Must be flexible, ready to pivot and re-prioritize with challenging timelines
- Must have an articulate, strong strategist voice in presentation and brainstorms
- Excellent written and communication skills
- Solution-oriented, innovative thinker
- Strong elevated aesthetics and detail oriented
- Create impactful mood boards/trends to help assist delivery of creative solutions
- Awareness and application of beauty, fashion, trends and culture
- Knowledge of print production and resources, maintaining budgets
- Travel when necessary