Consumer Insights Manager

Job ID 2021-0480

Research & Development Stamford, Connecticut


Description

Position at Cuisinart

About Us:

Cuisinart is one of the most recognized and trusted consumer durable brands holding top market share position in numerous appliance and cookware categories. Cuisinart is a leading home appliance manufacturer founded in 1971 by Carl Sontheimer. Since introducing the very first electric food processor to the consumer in the US market nearly four decades ago, Cuisinart has become synonymous for quality and innovation when it comes to kitchen products.

 The prestigious Cuisinart brand offers a wide range of countertop kitchen appliances and cookware to cutlery and flatware.  

 Each product is rooted in Cuisinart’s tagline to Savor the Good Life – creating innovative, high-quality products to promote enjoyable experiences for professional chefs and home cooks alike. 

 Position Summary:

Using consumer insights to drive business decisions and impact the bottom line for product development, communications, concept design and to impact retail sales.

Responsibilities:

  • Be an analyst for syndicated data feeds from NPD and other platforms providing ongoing reporting and well-constructed and thoughtful executive summaries
  • Educate marketing on best practices on the use and application of market research
  • Track relevant consumer trends and share out with internal and external stakeholders
  • Assist with home field testing and research results with Survey Monkey
  • On a regular basis track and distribute relevant trends and insights to support upcoming product launches and business decisions
  • Provide support for primary research projects for product concepting and brand health
  • Use multiple insights and syndicated data platforms to inform business decision for all stake holders
  • Leverage strong storytelling skills to develop impactful reporting and output to various departments and ultimately drive action across product categories
  • Provide research support to the sales team to inform and grow our business with retail partners
  • Interact with external agency partners

Essential Qualifications:

  • Knowledge and experience supporting a strategic business unit with the use of market research to analyze, story tell and guide with the use of quantitative or qualitative market research techniques.
  • Bachelor’s Degree in Research, Marketing, Business or Communications
  • 10 years’ experience in market research with a CPG background highly desirable.
  • Strong analytical and problem-solving capabilities
  • Exemplary Communication and collaboration skills
  • Proven ability to interpret data, tell a story, and provide actionable insights for all stakeholders
  • Proficiency in navigating syndicated data platforms
  • Experience with Online Survey Tools (e.g. SurveyMonkey)
  • Success in using data visualization tools (Tableau, Domo, etc.)
  • Experience with Microsoft Office Tools (e.g. Word, PowerPoint, Excel)

 Beneficial Qualifications:

  • NPD
  • Revuze
  • Bazaarvoice
  • Google Analytics
  • Social Media Analytics

 Environmental Factors:

  • Working conditions are normal for an office environment.
  • Must be able to sit for extended periods of time
  • Must be able to use a computer keyboard and view a monitor for extended periods of time
  • Must be able to travel domestically for business up to 15% of time.

What we offer:

  • Comprehensive Medical/Dental/Vision plans
  • Generous Paid Time Off Programs
  • Life & Disability Insurance
  • FSA/HSA/Dependent Care FSA
  • 401k and company match
  • Commuter Shuttle to/from Stamford train station

 About Conair:

Conair LLC is one of the largest, most successful, and well-recognized consumer products companies in the world.  Over the past 60 plus years Conair has evolved into a global company selling personal care products, kitchen appliances, cookware, and professional beauty appliances under more than 25 brand names in over 120 countries with revenues exceeding $2.5 billion.