Amazon Digital Content Manager

Job ID 2023-01417

Digital Stamford, Connecticut


Description

Position at Conair LLC

About Us 
Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.  
 
 Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scünci , TRAVELSMART by CONAIR, and Waring.  

 Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products.  

At Conair, we inspire our customers with innovative high-quality products and
iconic brands that enhance their lives.
 
Position Summary 
We’re seeking a Content Manager, Amazon Optimization who will lead the development, deployment, and continuous improvement of Amazon product content. In this role, you’ll drive higher quality scores, improve discoverability, and maximize conversion. You’ll also identify and implement AI-driven use cases to accelerate workflows and ensure Conair’s brands stand out on the digital shelf. 

Key Responsibilities
 Amazon Content Strategy & Execution 
•    Develop and execute content strategies that optimize Amazon product pages, brand stores, and enhanced content to maximize visibility and conversion. 
•    Deploy best-in-class PDP enhancements across Conair’s brand portfolio with a focus on accuracy, engagement, and brand alignment. 
•    Collaborate with creative, brand, and marketing teams to ensure consistent storytelling and compliance with Amazon standards. 
Optimization & Insights 
•    Analyze content performance to identify opportunities that drive higher rankings, stronger customer engagement, and improved conversion. 
•    Translate insights into actionable updates that continuously improve content health and digital shelf presence. 
Workflow & AI Enablement 
•    Drive a continuous content delivery process, ensuring agile, iterative updates aligned with business priorities. 
•    Identify and implement AI-powered solutions to streamline copywriting, image optimization, and content syndication. 
•    Partner cross-functionally to reduce time-to-market and scale content production efficiently. 
Performance & Continuous Improvement 
•    Monitor analytics to track content effectiveness, test variations, and measure conversion impact. 
•    Conduct regular audits to ensure PDPs and Brand Stores remain accurate, fresh, and optimized. 
•    Establish repeatable best practices and playbooks for content optimization across Conair’s portfolio. 
Tools & Platforms 
This role will leverage a variety of tools and platforms to measure performance, improve quality, and accelerate workflows, including but not limited to: 
•    Content Analytics & Optimization: Amazon Brand Analytics, Stackline 
•    Visual Content Testing: Vizit 
•    Content Syndication & Management: Salsify, Syndigo 
•    Enhanced Content Deployment: A+ and Premium A+ Pages 
•    Workflow & AI Solutions: Generative AI and emerging content automation tools 
 
Qualifications/Skills
•    Bachelor’s degree in Marketing, Communications, Journalism, or related field. 
•    4+ years of experience in digital content management, preferably within a CPG or retail environment. 
•    Proven experience managing content operations or delivery pipelines across multiple digital channels. 
•    Strong understanding of eCommerce content best practices across platforms like Walmart, Amazon, Target, Ulta, and Instacart. 
•    Proficiency with CMS platforms and digital asset management tools. 
•    Excellent project management, communication, and cross-functional collaboration skills. 
Preferred Qualifications
•    Familiarity with content syndication platforms (e.g., Salsify, Syndigo) and Walmart platforms (e.g., Item360, Seller Center, Scintilla) 
•    Experience with agile marketing or content ops frameworks. 
•    Knowledge of analytics platforms such as Stackline, Google Analytics, Adobe Analytics, or Power BI. 
 
Environmental Factors 
•    Working conditions are normal for an office environment. 
•    Must be able to sit for extended periods of time. 
•    Must be able to use a computer keyboard and view a monitor for extended periods of time. 
•    Preference is employee resides in Stamford CT tri-state area.
•    This role requires on-site presence in our Stamford CT office 4 times per month.
 
What we offer 
•    Comprehensive Medical/Dental/Vision plans 
•    Generous Paid Time Off Programs 
•    Life & Disability Insurance 
•    FSA/HSA/Dependent Care FSA 
•    Paid Parental Leave  
•    401k and company match 
•    EAP & Employee Wellness Programs 
•    Volunteer Days Paid Time Off 
•    Free breakfast and lunch in the Stamford office 
 
Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for?  We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!