Director of Sales and Business Development, Cuisinart
Job ID 2023-01392
Description
ABOUT CUISINART:
Cuisinart is a renowned consumer product company delivering high-quality kitchen appliances and equipment designed to bring more joy to the heart of the home. With a strong heritage of innovation, Cuisinart inspires people to cook more often, explore their culinary creativity, and enjoy the process. Today, tomorrow, always — Cuisinart makes great cooking easier with products people are proud to own.
POSITION SUMMARY:
As Director of Sales & Business Development, you will be responsible for driving revenue growth and expanding Cuisinart’s market presence through pure play eCommerce accounts, Home Shopping, DRTV, and emerging distribution outlets. This role requires a forward-thinking sales leader who thrives on identifying new opportunities, building strong partnerships, and executing winning go-to-market strategies across both established and innovative sales channels.
You will lead new business acquisition, strengthen existing partnerships, and uncover untapped markets to accelerate Cuisinart’s growth in the evolving retail landscape.
KEY RESPONSIBILITIES:
Sales Leadership & Channel Strategy
- Develop and execute a sales strategy that delivers growth across pure play eCommerce platforms (i.e., Wayfair, etc.), Home Shopping (QVC/HSN), and DRTV.
- Identify and evaluate new distribution outlets and alternative go-to-market opportunities for Cuisinart products.
- Partner with Marketing and Product teams to design compelling offers tailored to eCommerce and Home Shopping audiences.
- Deliver revenue forecasts, performance insights, and market opportunities to senior leadership.
Business Development & Partnerships
- Build, manage, and expand executive-level relationships with pure play eCommerce, Home Shopping, and DRTV partners.
- Negotiate and secure Joint Business Plans, promotional partnerships, and product placement opportunities.
- Represent Cuisinart at industry events, trade shows, and channel-specific forums to identify new opportunities.
- Lead business case development for entry into new channels and innovative platforms.
Execution & Revenue Growth
- Drive sell-in and sell-through by collaborating with cross-functional teams on promotional campaigns, pricing strategies, and merchandising.
- Monitor and optimize sales performance metrics across eCommerce and DRTV to maximize ROI.
- Implement data-driven approaches to track, measure, and refine channel-specific initiatives.
- Deliver high-value sales presentations and negotiations to close complex deals.
Leadership & Collaboration
- Lead and mentor a sales team focused on high-growth channels.
- Partner with Marketing, Product, and Customer Success to deliver a seamless customer journey across new and traditional channels.
- Provide insights into consumer behavior, category dynamics, and competitive trends that influence eCommerce and DRTV success.
Qualifications/Skills:
- Experience: 10+ years in senior sales leadership or business development, with expertise in eCommerce, Home Shopping, and DRTV preferred.
- Track Record: Demonstrated success in driving significant revenue growth across digital-first and non-traditional retail channels.
- Channel Expertise: Strong understanding of pure play eCommerce dynamics (Amazon, Wayfair, etc.), TV-driven retail, and alternative go-to-market models.
- Business Development: Ability to identify, evaluate, and secure new market opportunities.
- Negotiation & Closing: Skilled in structuring complex partnerships and securing high-value deals.
- Leadership: Proven ability to build and lead high-performing sales teams.
- Analytical: Data-driven decision maker with strong financial and commercial acumen.
- Communication: Excellent influencing, presentation, and relationship-building skills at the executive level.
Environmental Factors:
- Working conditions are normal for an office environment.
- Must be able to sit for extended periods of time.
- Must be able to use a computer keyboard and view a monitor for extended periods of time.
- Must be able to travel domestically and internationally for business when needed.
What we offer:
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HRA/Dependent Care FSA
- Paid Parental Leave
- 401k and company match
- EAP & Employee Wellness Programs
- Volunteer Days Paid Time Off
- Free Lunch at some locations
ABOUT CONAIR:
Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.
Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scünci , TRAVELSMART by CONAIR, and Waring.
Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products.
At Conair, we inspire our customers with innovative high-quality products and
iconic brands that enhance their lives.
Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!