Senior Vice President, Campaign Management & Execution
Description
Are you ready to orchestrate the future of healthcare ad tech execution?
At CMI Media Group, we are the leading media planning and buying partner for the world’s most influential pharmaceutical and life sciences brands. Because we operate in highly regulated environments, precision isn't just a goal—it is our baseline.
We are seeking a visionary Senior Vice President, Campaign Management & Execution to lead, scale, and modernize our trafficking and ad operations department. You will lead a high-performing team of execution experts, serving as the ultimate guardian of data integrity, enterprise-level taxonomy, and bulletproof QA.
This is not a passive maintenance role. You will bridge ad tech innovation with operational excellence, moving our agency away from manual setups toward bulk operations, API-driven workflows, and AI-assisted QA. If you are an entrepreneurial leader who thrives on turning complex data chaos into a seamless, high-velocity engine, you belong in our orchestra.
What You’ll Do:
- Scale the Orchestra: Direct, mentor, and scale a multi-layered campaign trafficking team, setting the standard for a collaborative, high-performing culture.
- Architect Taxonomy & Governance: Design and enforce rigid, enterprise-level naming conventions and data classification frameworks across Search, Social, Programmatic, and emerging channels to power clean downstream analytics and machine learning.
- Pioneer Ad Tech Innovation: Partner with Ad Tech and engineering teams to pilot automated workflows, custom templates, and AI-assisted validation tools, reducing manual workloads.
- Establish Bulletproof QA: Build a world-class Quality Assurance framework tailored to professional healthcare and consumer compliance standards, ensuring near-zero error rates.
- Own the Modern Signal Environment: Provide deep foundational guidance on server-side tracking, GTM frameworks, CAPI, and privacy-first measurement solutions.
Who You Are:
- The Enterprise Ad Ops Master: You have 10+ years of direct experience in ad operations and campaign trafficking (pharma/healthcare or highly regulated markets preferred).
- The Inspiring Conductor: You have 5+ years of experience managing and developing multi-tiered execution or ad ops teams.
- Platform Fluent: You possess hands-on and governance-level knowledge of Google Marketing Platform, Meta, LinkedIn, TikTok, The Trade Desk, and enterprise governance tools like Claravine.
- An Innovator: You look at manual workflows and immediately seek a way to automate, script, or bulk-upload them.
The base salary for this position at the time of this posting may range from $140,000 to $295,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits