Associate Director, Communications Planning
Description
Communication Planning: Shape the Future of Healthcare Marketing
Are you a strategic thinker with a passion for unearthing consumer insights and translating them into impactful communication strategies? Do you thrive in a fast-paced environment where collaboration and innovation are celebrated? If so, CMI Media Group wants you!
We're seeking a talented and driven Associate Director, Communications Planner to join our dynamic team. In this role, you'll play a pivotal role in crafting communications plans that inspire and deliver results for our clients in the ever-evolving healthcare landscape.
What You'll Do:
- Be the Voice of the Consumer: Dive deep into consumer behavior, leveraging data, research, and your own intuition to identify the audiences most likely to drive business growth for our clients.
- Map the Journey to Success: Develop comprehensive customer decision journeys, illuminating the path audiences take and informing our planning teams on how to best reach them at every stage.
- Uncover the Big Idea: Analyze cultural trends, competitive landscapes, and brand insights to unearth the key idea that will resonate across all media touchpoints and fuel a cohesive brand story.
- Build the Blueprint: Design the communications architecture that guides media plan development, ensuring every tactic and investment decision aligns with the overarching strategy.
- Lead with Curiosity and Collaboration: Manage primary consumer research projects, facilitate brainstorming sessions, and partner closely with internal teams and external partners to deliver exceptional results.
What You'll Bring:
- 7+ years of experience in communications planning, account planning, media planning, brand planning, or connections planning.
- A deep understanding of consumer behavior within media, particularly channels relevant to healthcare marketing. (Healthcare experience is a plus, but not required - we value transferable skills and a passion for learning!)
- A knack for simplifying the complex, translating data and insights into clear, compelling narratives.
- Excellent written and verbal communication skills – you can clearly articulate your ideas and influence decisions.
- A collaborative and "can-do" attitude with the ability to thrive in a fast-paced environment while juggling multiple projects.
- A passion for innovation and challenging the status quo with a positive, constructive approach.
- Familiarity with digital and traditional media channels and how to effectively deploy them within an omnichannel, full-funnel media approach.