Director, Communications Planning (Audience Strategy)
Description
The Opportunity: Architecting the Future of Health Marketing
Are you a strategic visionary ready to redefine what's possible in health marketing? CMI Media Group is seeking a Director, Communications Planning to lead the transformation from traditional communications planning to modern, outcome-driven strategy. This isn't just about planning; it's about architecting omnichannel strategies that integrate data, creativity, media, and technology to drive measurable business growth for the world's leading pharmaceutical and healthcare brands.
This role is for a hands-on practitioner who can simplify the complex, influence senior stakeholders, and execute with precision. You will be instrumental in uncovering powerful consumer insights, shaping customer decision journeys, and ensuring every marketing dollar works harder to deliver tangible results. If you're passionate about solving complex marketing challenges, distilling them into simple, inspiring narratives, and driving real-world impact, this is your chance to lead.
What You'll Do:
- Lead Strategic Transformation: Drive the evolution of our strategic offerings, ensuring marketing acts as a powerful growth engine for our clients and the agency.
- Influence & Advise: Serve as a trusted advisor to senior leadership and clients, shaping critical marketing decisions and aligning strategies across diverse cross-functional teams (creative, media, analytics, technology).
- Drive New Business & Thought Leadership: Elevate our strategic value proposition in new business pitches, craft compelling narratives, and lead industry thought leadership initiatives (speaking, publishing, developing original research) that set new standards in health marketing.
- Uncover & Apply Insights: Collaborate with Decision Sciences and Audience Intelligence to identify high-value customer segments, map customer decision journeys, and define unifying brand ideas that guide omnichannel engagement.
- Ensure Executional Excellence: Implement governance models and strategic planning standards, fostering a continuous learning culture that optimizes strategy effectiveness in real-time.
- Forge Strategic Partnerships: Maintain high-impact relationships with key platform leaders (Google, Meta, Amazon, TikTok, healthcare data providers), translating innovations into strategic advantages for our clients.
What You'll Bring:
- Experience: 12+ years of progressive experience in marketing strategy, media planning, digital strategy, or a related field, ideally within the pharmaceutical, healthcare, or highly regulated industries.
- Strategic Acumen: A proven track record of developing and executing commercially-driven, outcome-focused strategies that deliver measurable business results (revenue growth, customer acquisition, brand loyalty).
- Omnichannel & Digital Expertise: Hands-on experience across paid, owned, and earned media, eCommerce, programmatic, and emerging technologies, with a deep understanding of marketing technology.
- Data Literacy & Analytics: Ability to interpret complex data sets (first-party, third-party, media performance, financial reports) and transform them into actionable marketing strategies, including familiarity with AI-driven insights and attribution modeling.
- Leadership & Influence: Strong leadership skills with demonstrated experience influencing C-suite executives and aligning diverse cross-functional teams.
- Storytelling & Persuasion: Exceptional communication and storytelling skills, with a knack for simplifying complex ideas into compelling, inspiring narratives.
- Agility & Experimentation: A mindset of continuous learning, testing, and refining strategies based on performance signals.
- Multi-Disciplinary Knowledge: Experience working across at least two or more marketing disciplines (e.g., omnichannel media, brand strategy, performance marketing, analytics, content strategy).
Why CMI Media Group?
At CMI Media Group, we believe in "All for Good." We are a group of hearts and minds who want to make a difference and celebrate being different. We offer:
- Impactful Work: Contribute to meaningful health outcomes by shaping strategies for leading pharmaceutical brands.
- Growth & Development: Be part of an agency recognized for talent retention and employee development, with a strong mentorship program and leadership training.
- Inclusive Culture: Join a company built on inclusion and diversity, with vibrant Employee Community Groups (ECGs) like AZAP, BRAAVE, HERstory, Mi Gente Unidos, PLUS+, Shalom, Thrive, and GEMS, fostering a sense of belonging for all.
- Community Engagement: Extend your passion for service through our philanthropic initiatives and volunteer efforts.
- Flexible Work: We value work-life balance and offer flexible working arrangements.
Ready to lead the future of health marketing? Apply today and help us drive "All for Good."
The base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.