Director, Paid Social

Social Media Philadelphia, PA Cherry Hill, NJ Parsippany, NJ Chicago, IL Chesterbrook, Pennsylvania

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Description

Position at CMI Media Group

Are you a visionary Paid Social leader with a passion for transforming healthcare marketing? Do you thrive on developing cutting-edge strategies, building high-performing teams, and driving client success in a highly regulated, yet dynamic industry?
CMI Media Group is seeking an exceptional Director, Paid Social to lead our comprehensive social media efforts and shape the future of pharma communications. This pivotal role is perfect for a strategic thinker who can marry innovative social media tactics with deep industry expertise, all while building and nurturing a best-in-class team.
About the Role:
As our Director, Paid Social, you will be the strategic architect behind all social media initiatives for our clients – encompassing everything from advanced paid social advertising and compelling content syndication to sophisticated social listening and insightful analytics. You will empower and mentor a talented team of social analysts, serve as a trusted strategic partner to our clients, and act as a thought leader, pioneering innovative social strategies that drive significant business growth and deepen client relationships.
What You'll Do:
  • Strategic Leadership: Develop and execute holistic social media strategies (paid, organic, listening, content) for assigned clients, ensuring alignment with brand goals and rigorous industry regulations.
  • Client Partnership: Act as the primary strategic partner for clients, deeply understanding their brands and disease states to effectively leverage social media for their audiences.
  • Team Development: Lead, mentor, and grow a team of social media analysts, fostering their expertise in strategy, execution, and advanced analysis, helping them become full-stack social marketers.
  • Innovation & Thought Leadership: Stay ahead of market trends, new social networks, and emerging tools, bringing innovative ideas and best-in-class solutions to clients and continuously evolving CMI’s social media product.
  • Campaign Oversight: Provide strategic oversight for day-to-day social campaigns, ensuring optimal performance, compliance, and effective legal review processes.
  • Advanced Analytics: Partner with insights and predictive analytics teams to define robust measurement plans, utilize native language processing for content/behavior analysis, and adjust strategies based on data-driven insights.
  • Cross-Functional Collaboration: Seamlessly connect social media efforts with search (paid & organic), media, research, creative, and PR agencies to ensure integrated and impactful marketing solutions.
  • Regulatory Expertise: Navigate the complexities of regulated industries, specifically pharmaceutical marketing, ensuring social media utilization aligns with FDA regulations and internal processes.
  • Audience & Market Intelligence: Leverage social listening tools to identify influencers, trends, engagement opportunities, and content gaps, as well as monitor for adverse events where applicable.
What You Bring:
  • 8-10 years of progressive experience in paid social media, demonstrating a deep understanding of major social networks (Facebook, Twitter/X, LinkedIn, Snapchat, Pinterest, YouTube, etc.) and their advertising platforms.
  • Proven experience managing and developing a team, including junior, senior, and leadership staff.
  • Leadership & Strategy:
  • A natural leader with exceptional business acumen and the ability to articulate complex strategies clearly and concisely to diverse audiences.
  • Strong independent decision-making skills affecting daily operations and campaign management.
  • Demonstrated thought leadership in the social media space, driving innovation and product evolution.
  • Client & Communication Skills:
  • Exceptional ability to create, grow, and expand strong relationships with clients, vendors, and internal stakeholders.
  • Excellent written and verbal communication, presentation, and interpersonal skills.
  • Industry Knowledge:
  • Familiarity with regulated industries and the nuances of social media utilization within these frameworks is essential.
  • A Healthcare/Pharmaceutical background is a significant plus.
  • Up-to-date knowledge of FDA regulations and processes related to social media in pharma.
  • Tool Proficiency (a plus): Experience with social listening and management tools such as Synthesio, Hootsuite, Tweetdeck, Buffer, and others.

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