Senior Director, Strategic Marketing & Brand
Description
About the Role
We are seeking a Sr. Director of Strategic Marketing & Brand to lead the storytelling, positioning, and creative execution that defines how CloudOne Digital shows up in the market. This role spans product marketing, content development, field marketing (including events), website/digital experience, sales enablement, and brand/agency management — ensuring we have one unified, differentiated voice across all touchpoints.
We are in a specialized industry that doesn’t always feel exciting from the outside. That’s why we need a leader who can make it exciting — building an approachable, fun, and trusted brand that stands apart from traditional infrastructure players. This person will push the team to experiment, create, and lead with thought leadership while keeping a disciplined focus on outcomes that matter: driving awareness, engagement, and growth across our ICPs in healthcare, finance, gaming, eCommerce, and agencies.
Key Responsibilities
Brand & Strategic Narrative
- Define and refine brand positioning and story pillars for CloudOne Digital and portfolio brands.
- Ensure consistency and differentiation across campaigns, events, digital, and partner channels.
- Translate technical value propositions into customer-centric outcomes (risk reduction, revenue impact, audit success, operational efficiency).
Content & Creative Leadership
- Lead content strategy and execution: blogs, case studies, podcasts, social formats, thought leadership, and creative campaigns.
- Inspire the team to test new formats — podcasts, shows, communities, mascots, or other storytelling approaches that make our brand stand out.
- Manage agency and brand partners to deliver high-quality creative that reinforces positioning.
Product Marketing & Sales Enablement
- Oversee product marketing managers responsible for positioning, messaging, and competitive differentiation.
- Partner with sales to create enablement materials (battlecards, decks, case studies) that align to ICPs and outcomes.
- Ensure product/solution launches are effectively messaged and adopted in the field.
Field Marketing & Events
- Lead field marketing strategy to activate campaigns and programs in target verticals.
- Own planning and execution of industry events, conferences, and owned experiences.
- Partner with sales and demand gen to ensure events drive pipeline and reinforce brand authority.
Website & Digital Experience
- Oversee the corporate website and digital brand experience.
- Ensure messaging, design, and conversion paths align to strategic priorities.
- Lead CRO/SEO teams to continuously optimize performance.
Team Leadership
- Lead and mentor a cross-functional team across product marketing, field/events, content, brand/agency, and web/digital.
- Build a culture of creativity, collaboration, and scrappiness — balancing bold ideas with measurable results.
- Partner closely with demand gen, RevOps, and sales to align marketing execution with business outcomes.
Qualifications
- 10–15 years in B2B marketing, with leadership experience across multiple functions (product marketing, brand, content, field).
- Proven track record of making technical or niche industries exciting, engaging, and approachable.
- Experience leading events and field marketing programs that connect brand to pipeline.
- Hands-on expertise in messaging, positioning, and content development.
- Strong creative instincts with ability to simplify complexity for multiple audiences (CIOs, CMOs, developers, partners).
- People-first leader who builds and motivates high-performing teams.
Success in This Role Looks Like
- A clear, differentiated brand story that resonates across all customer and partner touchpoints.
- Bold content and creative formats (e.g., podcast, community, digital campaigns) that drive thought leadership.
- Website and digital properties optimized for clarity, engagement, and conversions.
- Field marketing and events delivering measurable pipeline impact.
- Sales teams equipped with messaging and enablement assets that win.
- A motivated, creative team empowered to experiment and execute with excellence.