Partner Marketing Specialist
Description
Position: Partner Marketing Specialist
Location: Kitchener, ON (Hybrid)
Job Type: Full-Time Permanent
Experience: 3+ Years Relevant Work Experience
Education: Graduate Degree in Related Field
Division: OTTO by Rockwell Automation
About OTTO by Rockwell Automation
OTTO is a global leader in autonomous technology for material handling inside manufacturing and warehouse facilities. With over five million hours of production experience, OTTO autonomous mobile robots (AMRs) are trusted in mission-critical operations for some of the world’s most recognized brands. OTTO Motors was recognized as one of Fast Company’s Most Innovative Robotics Companies of 2023. For more information, visit ottomotors.com.
OTTO was acquired by Rockwell Automation effective October 2023. Rockwell is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers – amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility – our people are energized problem solvers that take pride in how the work we do changes the world for the better.
About the Job:
The global market for mobile robotics is expected to exceed $224 billion by 2030, according to global technology market advisory firm ABI Research. OTTO by Rockwell Automation is at the center of this enormous market growth fuelled by labor shortages, pressure to compete internationally and the modernization of manufacturing facilities. The Channel Sales and Enablement team is a strategic sales organization that is responsible for building, selling and supporting our vastly growing partner and dealer network who are on a mission to deploy autonomous mobile robots in manufacturing facilities and warehouses around the world.
As a Partner Marketing Specialist, we are looking for you to bring your unmatched work ethic, collaboration, enthusiasm and your strong passion for the customer to cultivate profound growth within our partner and dealer network. In this role, you will be pivotal in developing and executing channel marketing strategies to grow the brand through the partner team in North America and internationally. This role must possess an understanding of high quality marketing practices, strong relationship management skills, and experience in implementing joint strategies that will empower our partners to bring market-defining solutions to customers. This opportunity will allow you to accelerate your career growth as you work closely with highly complex partner organizations globally, build strong relationships and collaborate with cross-functional stakeholders. OTTO by Rockwell Automation is proud to provide all employees flexibility in that you can work from home.
As a Partner Marketing Specialist, we are looking for you to bring your unmatched work ethic, collaboration, enthusiasm and your strong passion for the customer to cultivate profound growth within our partner and dealer network. In this role, you will be pivotal in developing and executing channel marketing strategies to grow the brand through the partner team in North America and internationally. This role must possess an understanding of high quality marketing practices, strong relationship management skills, and experience in implementing joint strategies that will empower our partners to bring market-defining solutions to customers. This opportunity will allow you to accelerate your career growth as you work closely with highly complex partner organizations globally, build strong relationships and collaborate with cross-functional stakeholders. OTTO by Rockwell Automation is proud to provide all employees flexibility in that you can work from home.
Duties and Responsibilities:
- Build and maintain trusted relationships with partners as their main marketing point-of-contact
- Align partner goals and strategies with OTTO to create joint marketing initiatives that will expand global market share and achieve channel pipeline targets
- Execute a mix of marketing campaigns that are proven to achieve the business objectives that the partner and OTTO team identified
- Monitor results, drive pipeline reviews and coach partners to continuously address campaign challenges in order to achieve partner sales goals
- Identify, develop and distribute enablement materials that will help partners improve their MQL velocity
- Advocate for the partner internally to help prioritize the partners’ marketing-related goals
- Work very closely with the Channel Sales and Enablement team and your colleagues on the marketing team to leverage and expand marketing activities within the channel
The ideal candidate will have:
- Proven channel marketing experience in tech, OEM or dealer organization
- Relationship management experience and skill sets to interact confidently with senior leaders of partner organizations
- Proven experience building and executing launch plans and demand generation programs, including: email, video, webinar, event and digital programs
- Experience working in a fast-paced, rapidly changing environment and has the ability to clearly define, diagnose and execute an appropriate solution
- Highly organized with strong attention to detail and the ability to manage multiple priorities
- Data-driven mindset and has ability to manage pipeline targets and track lead progression in the funnel
- Excellent ability to communicate marketing messages and technical concepts through various mediums
- BA/BS in marketing, business or related fields preferred
At OTTO by Rockwell Automation, we are committed to building and supporting a culture of diversity, inclusion, and accessibility. We hire the best talent regardless of race, color, creed, national origin, ancestry, disability, marital status, age, veteran status, sex, sexual orientation, gender identity, and expression. If you require special accommodation to complete any portion of the application or interview process, please contact 1-800-301-3863.