Demand Generation Manager
Description
About CivicPlus
At CivicPlus, we strive to bring our company vision to life through innovation and collaboration. Supported by approachable leadership and transparent communication, we’re empowered to make an impact on local government and the residents they serve. Grow your career alongside great people, where authenticity is welcome, successes are celebrated, and potential is nurtured.
Position Description
The demand generation manager will work as part of the larger marketing team to help create interest in and excitement for the company’s solution suites in order to attract customers, as well as drive revenue. This position will oversee all of the tactics used to develop and cultivate opportunities for a specific buyer persona. The demand generation manager will use data-driven knowledge to own the majority of the marketing funnel and will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing to close those leads into customers with the help of the new business development team. You will be responsible for understanding what activities increase customer generation from our database and using inbound marketing tactics to add value through content, resources, and other calls-to-action.
What We’re Looking For:
Note: We know that excellent candidates can have all sorts of backgrounds and experiences, so please don’t hesitate to apply even if you don’t meet 100% of the listed requirements!
- BA/BS degree in marketing or communications.
- 5+ years of experience in the marketing field – preferably SaaS marketing.
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
- Experience handling marketing budgets and forecasting/reporting results
As a Demand Generation Manager, you will:
Develop and execute both short- and long-term multi-channel campaigns to drive leads and build the sales pipeline. Manage the strategy and optimization of all paid campaigns across channels while monitoring performance to ensure continuous improvement. Build and oversee a rich content and editorial calendar designed to attract and engage a qualified audience through blog posts, whitepapers, ebooks, reports, webinars, infographics, and more. Grow new leads, including marketing-qualified leads, by converting site traffic through compelling calls-to-action, targeted landing pages, and high-value lead generation offers. Oversee all marketing communications to prospects, including newsletters and webinars, and assist in content development that resonates with the target audience across the customer lifecycle. Additionally, manage the marketing budget for a specific group of products to ensure efficient allocation and maximum impact.
Compensation and Benefits:
- Estimated Salary Range: $91,500 - $135,500
- The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and is based on a 40-hour work week.
- Benefits: Comprehensive health insurance, dental insurance, vision insurance, Flexible Time Off, 401(k) plan, and more.
What makes being a Demand Generation Manager exciting?
- Team-centered environment with a lot of opportunities to learn and grow
- Being able to make a direct impact
We are committed to providing equal employment opportunities to all qualified individuals and will make reasonable accommodations for individuals with disabilities during the interview process. If you require an accommodation, please let us know in advance so we can make appropriate arrangements. We welcome and encourage candidates of all abilities to apply for this position.
Please be aware of scammers who may fraudulently allege to be from CivicPlus. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information such as bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment or request interviews via text message. If you suspect fraud, please report it to your local authorities, as well as reaching out to us at Recruiting@civicplus.com with any information you may have.
PLEASE NOTE: CivicPlus is currently unable to provide visa sponsorship for this position now or in the future. Applicants must be authorized to work in the US.
This position will remain open until May 6th, 2025 at 4pm CST. We encourage you to apply as soon as possible, as applications will be reviewed on a rolling basis, and the posting may close earlier at the discretion of the Talent Acquisition team
Working at CivicPlus