Cityscape Schools Careers

Description

• Oversee Cityscape’s internet and intranet web pages event calendars, athletics, activities, adult education, and department and school site home pages.
• Develop engaging content for the web and ensure website communications are current, accurate, and update in a timely manner.
• Provides support, training, and service to school site and department staff in the development, implementation and maintenance of their websites and related applications.
• Create multimedia content inclusive of photography and videos.
• Serve as district photographer. Capturing and editing compelling and engaging photography for print and electronic communications.
• Develop branded and engaging content in InDesign and Canva.
• Manage district and campus social media accounts, including developing content and executing social media strategies through competitive research, benchmarking and audience identification.
• Develop paid and organic social media & digital campaigns and tweak campaigns as needed to ensure delivery ROI.
• Develop digital content for student recruitment campaigns.
• Create stories to highlight Cityscape’s events, initiatives community.
• Collaborate on the development of content for marketing collateral, included but not limited to brochures, mailers, newsletters, etc.
• Support in crises and emergency situations by working with leadership to write appropriate communication and distribute it in a timely manner.
• Lead Communications and Marketing team’s CRM system to schedule content and events coverage.
• Maintains archives, materials, and project documentation.
• Ensures consistency of District brand.
• Manage projects as assigned, including but not limited to district initiatives and special events, to include all stakeholders and perspective stakeholders.
• Creation, production, printing, and dissemination of printed publications for education, development, and administration purposes (such as bi-annual newsletters, mailers, one-pagers, annual report, course brochures, and exhibition and event postcards).
• Support the development and execution of identity and collateral materials for major organizational initiatives.
• Create and coordinate content and school coverage calendar and maintain ongoing relationships with vendors.
• Collaboratively manage and coordinate creation and update of web-content; responsible for content-related protocols to keep web site up to date.
• Work with technology and education staff to ensure ongoing improvement of websites, including phased updates and redesigns.
• Develop organic and paid digital and social media content.
• Provide organization-wide e-communications support; assist with crises and emergency situations
• Lead Cityscape Schools' efforts to remain up-to-date and effective in electronic communications through convening regular meetings and conversations.
• Continuing growth of Cityscape’s social media engagement and participation, among all its stakeholders.
• Actively monitor Cityscape Schools' digital reputation.
• Maintain a database of active local media contacts.
• Stay up to date with marketing and social media trends and provide innovative ideas for content and campaigns
• Pitch Cityscape stories and/or emergency situations information to local media outlets, when and if directed by the Communications Director.
• Provide social media and website training to school administrators.
• Research, capture and write compelling stories about Cityscape events, initiatives and community.
• Performs other duties as assigned that support the overall objective of the position.

• Bachelor’s degree, preferably in marketing, English/journalism, or a related communications field.
• 1-3 years of marketing, communications, media or public relations experience preferred.
• Bilingual English/Spanish is preferred
• Excellent written and verbal skills.
• Creative thinking and problem-solving skills
• Demonstrated interest in the visual arts and youth education
• Experience in developing social media content
• Familiarity between Windows and Mac operating systems, HTML, Microsoft Office, Adobe Photoshop, InDesign, video, photography and experience managing websites
• Ability to work effectively with multiple individuals and manage several projects at once

• Requires a working knowledge of content management systems and website hierarchy, web page structure, and photo and video creating/editing
• Requires a working knowledge of software browsers such as, but not limited to, Microsoft Internet Explorer, Google Chrome, Safari, WordPress, InDesign. etc.
• Requires well-developed skills in copy editing, usage, grammar, syntax, vocabulary, spelling and punctuation, according to AP style.
• Requires knowledge of standard office procedures
• Requires knowledge and experience with capturing video and photography and editing.
• Requires social media & digital content development experience and knowledge of social media and digital trends.
• Knowledge of marketing strategies and trends is preferred.
• Requires sufficient human relations skills to work cooperatively as part of a team and facilitate discussions with staff and others outside the department to extract information about web page needs.
• Storyboarding with images, videos and other social media.
• Requires skill in the initiation, planning, executing, controlling, and closing of projects.

• Operate a variety of technological equipment such as computers, mobile devices, projectors, cameras, etc.
• Update skills on a regular basis to keep ahead of rapidly changing technology
• Problem solve and resolve issues with appropriate solutions
• Assist in training staff in use and maintenance of web pages
• Prioritize work to meet deadlines and maintain schedules
• Communicate, understand and follow both oral and written directions effectively
• Establish and maintain cooperative and effective working relationships with diverse groups of people.
• Work independently with little direction.
• Demonstrate social networking experience and social analytics tools knowledge.
• Provide quality customer service.
• Manage multiple projects simultaneously.
• Edit text error-free with accuracy.
• Establish effective working relationships with students and parents, school, network and central office staff.
• Lead large-scale programs and/or projects.
• Demonstrate a sense of urgency in accomplishing goals and objectives to ensure success
• Ability to work occasional evenings and weekends as needed.
• Communicate using patience and courtesy in a manner that reflects positively on the District
• Actively participate in meeting District goals and outcomes.
• Learn District organization, operations, policies, objectives and goals and ensure activities align with the aforementioned.

• Requires the ability to function effectively indoors in an office environment engaged in work of primarily a sedentary nature and to accomplish the following, with or without reasonable accommodation
• Position involves light to medium walking, standing, stooping carrying and lifting of lightweight materials (under 25 pounds)
• Requires visual acuity to read numbers, letters, and images.
• Requires hand and finger dexterity to use a keyboard at an advanced rate, and hand-eye coordination to use a computer pointing device.
• Requires speaking and hearing ability sufficiently to hear over phone and carry-on routine conversations.