Product Marketing Specialist- Distribution

Cision US Austin, Texas Chicago, Illinois Albuquerque, New Mexico Cleveland, Ohio Beltsville, Maryland


Description

Position at Cision US

The Product Marketing Specialist creates marketing and sales enablement content that supports the key strategic goals of our distribution product line, PRNewswire.  Day-to-day responsibilities include solution messaging, competitive differentiators, and the go-to market management. An evangelist for the Cision solutions, the Product Marketing Specialist will develop a deep knowledge of the Cision products and market to produce marketing campaign and sales enablement materials including whitepapers, blog posts, case studies and presentations and work to identify customer needs and market trends in the PR and Marketing software market segment.  The Product Marketing Specialist will work cross-functionally across Product Management, Marketing, Sales and Client Services to successfully assist in launching new products and enhancements, provide field support for product orientated inquiries, and develop sales aids and materials for the software segment.

What you'll do:

  • Drive sales and revenue within assigned portfolio
  • Develop market messaging, sales enablement, and thought leadership materials
  • Create and maintain sales support materials to improve sales efficiency
  • Execute marketing content and campaigns aligned to buyer and user personas
  • Develop customer and sales communications
  • Deliver product trainings as needed
  • RFP and key client presentation support
  • Channel/Partner support
  • Engage in “Special” calls with clients and prospects
  • Work with multiple internal client service groups to ensure that the customer experience is seamless
  • Additional duties as assigned by the Head of Global Product Marketing
What you'll bring:
  • 1-3 years of related, product marketing and/or marketing experience in the SaaS software and services
  • Experience in a B2B organization; MarTech or AdTech experience a plus
  • Bachelor’s degree required
  • Strong writing and communication skills are a must
  • Strong presentation development and delivery