Paid Media Specialist
Description
Company Overview:
Sensaria is a leader in the Wall Decor and Print-On-Demand industry. We operate 8+ e-commerce storefronts, two business-to-business brands, in-house art creation, and coast-to-coast production facilities. Sensaria brings moments and art to life. We are proud to be a leading innovator in our industry, enabling more for customers -more products, more quality and speed. We are enthusiastic, we think bigger and work hard to unlock opportunity and achieve incredible results.
We are seeking a talented and experienced Paid Media Specialist to join our growing team. The ideal candidate is passionate about digital marketing, has a keen eye for creativity, and thrives in a fast-paced environment.
What You Will Do + Role Responsibilities:
Assist with paid media campaigns:
- Collaborate with the marketing team to execute effective paid media campaigns on platforms such as Facebook, Google, and other relevant channels.
Manage creative calendar and coordinate creative assets:
- Take charge of the creative calendar, ensuring timely and high-quality delivery of creative assets for all campaigns.
Drive and influence creative asset and ad strategy:
- Play a pivotal role in shaping the creative direction of campaigns, ensuring alignment with brand guidelines and marketing objectives.
Manage promotional calendar:
- Oversee the promotional calendar, coordinating with various teams to ensure alignment and timely execution of promotions.
Report on campaign and creative performance:
- Analyze and present comprehensive reports on the performance of paid media campaigns and creative assets, providing actionable insights for continuous improvement.
Assist with product catalogs and feeds:
- Collaborate with relevant teams to optimize product catalogs and feeds for maximum impact in paid media campaigns.
Coordinate audience targeting, customer lists:
- Work closely with the marketing team to define and implement audience targeting strategies, utilizing customer lists and other segmentation tactics.
Coordinate with third-party vendors and internal creative teams:
- Liaise with external partners and internal creative teams to ensure seamless collaboration and execution of campaigns.
Assist in test planning (landing pages, ad copy, etc.):
- Contribute to the planning and execution of A/B tests for various elements, including landing pages and ad copy, to optimize campaign performance.
Preferred Qualifications:
- 4+ years recent & direct experience managing paid social campaigns
- Proven experience in successfully managing and optimizing paid social media campaigns.
- 2+ years DTC E-commerce and Google Analytics experience:
- Familiarity with direct-to-consumer (DTC) e-commerce models and hands-on experience with Google Analytics.
- Prior project management of creative strategy, processes:
- Demonstrated ability to manage creative projects, from ideation to execution, ensuring alignment with overall marketing strategy.
- Proven track record of growing paid media traffic:
- Evidence of driving measurable growth in paid media traffic and achieving key performance indicators. (KPI’s)
**This position is remote within the US. With preference for Central or Eastern Time. **
Basic Qualifications:
-Bachelor’s degree in business or marketing or equivalent (4-year work experience in a social media content marketing role, or mix of education and experience may be substituted)
Benefits: Sensaria offers a competitive compensation package, which includes vacation days, sick days, paid holidays, along with Medical, Dental, Vision, 401K, STD, LTD, Optional Life insurance, and opportunities for professional development. We are dedicated to creating an inclusive and collaborative workplace where every team member can thrive.
We are unable to provide work authorization sponsorship at this time.
If you are a results-driven individual with a passion for paid social media and a knack for creative strategy, we invite you to apply and be part of our innovative team at Sensaria.
Sensaria, formerly Circle Graphics Décor, is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.