Integrated Marketing Manager
Integrated Marketing Manager
Marketing | Santa Clara, CA or New York, NY
Chegg is looking for a talented Manager to join a newly created Integrated Marketing function at Chegg. As we continue to grow in size, scale and complexity, it is becoming increasingly important that we are able to show up for our students in a coherent, compelling and effective way. This team will become a critical linchpin in our crafting our marketing approach, delivering our business results and evolving our brand experience.
You will be part of a new team we are assembling to bring this new capability to life at Chegg. This role will focus on three critical areas:
- Run the process. Lead an integrated marketing planning process that produces a cohesive, impactful annual marketing plan. You will be at the center of creating a compelling annual marketing plan and ensuring that multiple teams stay connected, coordinated and on track from inception through delivery
- Craft the narrative. You will take point for the master brief. This requires pulling together all the disparate asks and objectives from your business, product and marketing partners into a coherent storyline and plan that defines how we will market over the course of the year, across channels. Channel, Creative and agency teams will be able to use your team’s work to deliver clearly, consistently and brilliantly
- Support our brand evolution. Support the successful launch of a new brand positioning for Chegg. Help us to create sustained and meaningful progress in delivering a consistent customer brand experience on and off site that expands student understanding of what Chegg is and why it’s valuable
To succeed in the role, you will:
- Know what a great campaign brief looks like and be able to deliver one for Chegg
- Have familiarity across digital marketing capabilities. A high level understanding of channel, creative, operations and brand is essential
- Drive action and impact. Chegg is a high growth business, which means we’re all helping to build. You will need a high degree of comfort moving fast, staying flexible, and creating clarity
- Lead through influence across the organization. Success in this role requires earning trust and building credibility from stakeholders across
- 3+ years in integrated marketing / planning or other roles that require creation and delivery of strategic marketing campaign briefs. Digital agency or consumer facing tech / CPG company experience is ideal
- Experience with digital performance marketing channels and creative marketing teams, either as a key partner or as a practitioner
- Strong analytical rigor with direct experience successfully developing customer plans informed by rich data, compelling insights and direct customer research
- Track record of success in delivering projects through effective influence. You will need to bring a wide range of stakeholders along in order to get things done
What is Chegg?
An ‘always on’ digital learning platform.
Chegg puts students first…Everything we build in this company is student-focused, making us the leading student-first connected learning platform. Chegg strives to improve the overall return on investment in education by helping students learn more in less time and at a lower cost. This is achieved by providing students a multitude of educational tools from affordable textbook rentals to Chegg Study which supplements their learning through 24/7 tutor access, step-by-step help with questions, and more. Chegg is a publicly-held company based in Santa Clara, California and trades on the NYSE under the symbol CHGG.
Why do we exist?
Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we’ve expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, and Chegg Internships and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.
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Chegg is an equal opportunity employer