Senior Associate - Performance Marketing
Senior Associate - Performance Marketing
Marketing Operations | New Delhi
The Team : Marketing Operations (MO)
The Marketing Operations (MO) team is an operational arm of Chegg Marketing and is critical to its success. The team is involved in acquiring customers through multiple marketing channels like organic search, paid search, email, social, affiliate, and display. Going beyond customer acquisition, MO participates in analyzing students' behavioral trends to enable better business outcomes. The team also monitors and assesses the industry landscape to generate actionable insights.
The Role : Senior Associate - Performance Marketing
Execution of paid media campaigns on ad serving systems such as Facebook/ Instagram. Inclusive of set up, schedule management, creative, campaign optimizations budget allocations and reporting on performance. The candidate will be given an opportunity to learn and execute campaigns on Double Click Campaign Manager and DoubleClick Bid Manager (Google Display and Video 360).
The ideal candidate should be excited to join our team’s mission to aid in the strategic growth of Chegg by building the capability of developing processes that increase capacity by making ongoing marketing activities more efficient, scalable, & predictable
- Execution of paid social media campaigns in the Facebook platform for Chegg. Managing ad campaign setup, trafficking creative, execution, and contribution to reporting on performance.
- Test and perform quality assurance on ad tags and creatives to ensure specifications are met ahead of a campaign launch.
- Provide analysis and send performance updates to internal marketing and business teams on campaign management and performance
- Proactively identify issues leading up to a launch and during a live campaign that would prevent hitting KPI's and performance benchmarks
- Bachelors degree in any domain with 2+ years of experience in executing Social campaigns on Facebook/Instagram.
- Experience managing campaign pacing and performance, providing internal and client teams with insights or optimization recommendations
- Experience pulling data and generating advanced excel reports
- High attention to detail, top-notch analytical skills, and the ability to make data-driven decisions
- Problem solving mentality, always looking for more efficient ways to improve process.
- Excellent written and verbal communication skills
- Self-motivated; independent, organized, and proactive; highly responsive, flexible, and adaptable when working across multiple channels.
- Experience on other buying platforms (Snapchat, Twitter).
- Basic knowledge on ad serving systems such as DCM, DV360.
- Process driven/experience working in a process driven environment
What is Chegg?
An ‘always on’ digital learning platform.
Chegg puts students first…Everything we build in this company is student-focused, making us the leading student-first connected learning platform. Chegg strives to improve the overall return on investment in education by helping students learn more in less time and at a lower cost. This is achieved by providing students a multitude of educational tools from affordable textbook rentals to Chegg Study which supplements their learning through 24/7 tutor access, step-by-step help with questions, and more. Chegg is a publicly-held company based in Santa Clara, California and trades on the NYSE under the symbol CHGG.
Why do we exist?
Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we’ve expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Thinkful Online Learning, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.
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Thinkful (a Chegg Online Learning Service): https://www.thinkful.com/about/#careers
Chegg is an equal opportunity employer
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