Marketing Coordinator

Marketing Pleasanton, California


Description

Position at Century Communities

About Century Communities

As a top 10 U.S. homebuilder—and the fastest-growing public builder for three years in a row—we know what it takes to be a market gamechanger, and that includes providing you with all the resources, opportunities and benefits to build a thriving and rewarding career.

Benefits We Offer

Team members enjoy an excellent benefits package that includes medical, dental, vision, 401(k) with employer match, paid time off and sick leave, plus home and mortgage discounts. We also offer competitive salaries with the potential for discretionary bonuses and/or commission structure (depending on the position).

We Hire The Best

Our mission of building, financing and insuring A Home For Every Dream™ is only possible with the best talent in the industry. If that’s you—if you’re a self-starter, changemaker and thoughtful collaborator ready to take their career to the next level—then apply today! We do know that even the best new employees need a successful onboarding experience. We have a robust training plan curated for this role.

Position Summary:

The Marketing Coordinator will work closely with Division Leadership to craft a go-to marketing strategy, budget and launch plan. In this position, you will be focused on increasing awareness of our new communities and lead grown, engagement and traffic for our active communities and one-on-one involved with the sales team at each community. Below we’ve outlined day-to-day essential functionalist of the role.

Marketing:

  • Partner with Corporate Marketing to request all creative and ensure deliverables/scheduling objectives are met.
  • Draft creative briefs for corporate marketing team to create marketing deliverables in support of marketing plan and community sales needs.
  • Manage marketing collateral requests from on-site sales team: Flyers, emails, events, promotions, price sheets, community brochures.
  • Provide direction for permanent and temporary signage to vendors
  • Coordinate division-specific social media account posts and manage public responses
  • Send targeted eblasts through Lasso (CRM) as well as manage traffic levels throughout our communities
  • Coordinate photography, both interior and exterior of new communities, new product lines, etc., for use in company marketing material
  • Conduct market analysis and monitor competitive activity for new and existing communities
  • Generate ideas to engage with Realtor contacts and establish relationships with new broker offices
  • Support in planning and execution of special events including, new community grand openings, re-launch events, Realtor events 

Website/Digital Support:

  • Website management is a large portion of responsibility for this position. Managing and auditing the website is updated with accurate pricing, available homes, descriptions, and photography.
  • MLS management and coordinating with sales on listings to ensure all information is listed correctly.
  • Create promotional landing pages and maintain the division’s presence on CenturyCommunities.com
  • Review data analysis and metrics via Google AdWords to ensure media campaigns meet predetermined objectives

Design Center:

  • Working hand-in-hand with expert architects, designers and contractors to create custom design packages
  • Work with internal teams to pre-select finishes for new home starts

Buyer Support:

  • We value our customers and understand that buying a home is a life changing event. You will be a support to our sales, warranty and other internal teams as they help customer navigate the buying process.

General:

  • Initiate site visits weekly with the goal of reviewing existing campaigns and generating new ideas for every marketing window.  Evaluate signage, flag and sales office condition.
  • Maintain vendor relationships
  • Attend industry specific events, expos, etc.  Attend new community grand openings and events


What you have:

Everything we do requires some specific design, sale, software or construction knowledge.  However, anybody with natural curiosity, an eye for detail, strong computer skills, is personable, has a good attitude, and is willing to learn can thrive in this position.

Below are some skills that will give you a head start.  We will train you to use our specific systems.  While this is not a technical position, like all of us, you’ll need get comfortable with the systems we use.

  • Sales platforms such as JD Edwards, Newstar or other web-based sales system
  • Social media experience
  • General marketing and website support
  • Some knowledge of escrow, lending and title process is helpful
  • Strong verbal and written communication skills along with excellent organizational skills.
  • Ability to operate in a high-energy, high intensity and rapidly evolving environment
  • Ability to maintain effective working relationships with customers, contracted agencies and workers, other employees, supervisory personnel

 

Education and Experience: 

  • Bachelor’s degree preferred.
  • Minimum of 3 years of Marketing experience.