Web Content Manager
Description
About the Job
As part of the Communications and Creatives Services (CCS) team, the Web Content Manager serves as the content creator, writer, and project manager for University website initiatives, assisting with the creation, deployment, and maintenance of digital content using various web content management systems.
The manager serves as a primary CCS liaison with the University’s search engine optimization (SEO) and paid advertising vendors to improve search engine rankings and improve efficiencies in lead generation for prospective students. The position leverages analytical and reporting tools, including Google Analytics, Google Search Console, and SEMRush, to identify opportunities for improvement and efficiency.
As part of the Communications and Creatives Services (CCS) team, the Web Content Manager serves as the content creator, writer, and project manager for University website initiatives, assisting with the creation, deployment, and maintenance of digital content using various web content management systems.
The manager serves as a primary CCS liaison with the University’s search engine optimization (SEO) and paid advertising vendors to improve search engine rankings and improve efficiencies in lead generation for prospective students. The position leverages analytical and reporting tools, including Google Analytics, Google Search Console, and SEMRush, to identify opportunities for improvement and efficiency.
In overseeing 2,000+ pages on the University’s public website, the content manager works closely with internal clients to assess project goals, recommend solutions, and ensure projects are delivered on time and on brand. The role also helps manage other digital content associated with digital signs and videos.
The individual must be an excellent writer and motivated self-starter who is comfortable collaborating as part of a team and working independently. The ideal candidate will be comfortable working in a fast-paced, deadline-oriented environment with competing demands.
About CCU
Colorado Christian University is the premier interdenominational Christian university in Colorado and the Rocky Mountain region, delivering world-class education to thousands of students. The fully accredited, nonprofit University is located in Lakewood, Colorado, a suburb of Denver.
Colorado Christian University was founded in 1914. CCU’s motto is — grace and truth. This motto comes from John 1.14: “And the Word became flesh and dwelt among us, and we have seen his glory, the glory as of the only Son from the Father, full of grace and truth.” (ESV)
CCU's mission is Christ-centered higher education transforming students to impact the world with grace and truth.
Colorado Christian University cultivates knowledge and love of God in a Christ-centered community of learners and scholars, with an enduring commitment to the integration of exemplary academics, spiritual formation, and engagement with the world. We envision graduates who think critically and creatively, lead with high ethical and professional standards, embody the character and compassion of Jesus Christ, treasure the gospel, and who thereby are prepared to impact the world in their callings.
CCU embraces an educational model that was present at the foundation of many of the great western and American universities. It is made up of three pillars — competence, character, and Christ-centered faith. Secular universities have abandoned two of those pillars. We think this is a major oversight that eventually undermines education. Furthermore, we believe this classical educational model is both life-giving and greatly needed in our time.
A leader in higher education, CCU has been consistently ranked in the top 2 percent of colleges and universities nationwide for its core curriculum by the American Council of Trustees and Alumni. CCU has had ten consecutive years of enrollment growth and has been named one of the five fastest-growing master’s granting universities by The Chronicle of Higher Education.
CCU offers more than 200 degree program options for traditional and adult students through its two colleges — the College of Undergraduate Studies and College of Adult and Graduate Studies. More than 9,000 students attend the University on the main campus, in regional centers throughout Colorado, and online.
What is most appealing about working at CCU?
- Faith-friendly: CCU’s culture is unique to higher education. Where else can you pursue academic excellence yet read the Holy Bible, pray with teammates and students at work, and work to impact our culture in support of Christian values?
- Convictionally Christian: As a university, we have an enduring commitment to Christ, his kingdom and the truth of God’s Word.
- Live out your calling: We are a traditional evangelical university where you can invest your God-given talents and abilities alongside coworkers and teammates while having a profound influence on students as they deepen their relationship with Jesus Christ.
- Equip students for kingdom work: You can be a part of helping students discover their callings and preparing them for positions of significant leadership in the church, business, government, education, and other professions, as a key part of our University's Strategic Priorities.
- We’re looking for candidates who have:
- Minimum of five years of web content management experience or equivalent education experience. Experience working with higher education and/or degree completion is a significant plus.
We're looking for candidates who have:
- Expertise in working with various web content management systems.
- Extremely computer literate, especially with how to write, interpret, and edit HTML scripts
- Strong skills in creating original content that targets a specific audience and meets company objectives.
- Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity
- Expertise in using SEO best practices to write creative copy that includes effective keyword placement.
- Expertise in using Google Analytics to interpret and develop reports for use by management.
- Advanced written communication skills and an ability to read copy in English
- Excellent verbal communication skills with a good command of the English language
- Experience using Adobe Creative Suite for image editing.
- Exceptional skills in organization, focus on detail, and ability to meet deadlines
- Ability to interact professionally with employees at all levels.
- Ability to contribute to a positive team environment: proactively and constructively communicate suggestions and ideas; accept and give direction easily and assist other team members.
- Strong work ethic with a commitment to service, quality, and excellence.
- Proficiency with Microsoft Office products, including Word, Outlook, Excel, and PowerPoint
Key Job Duties:
Contribute to CCU’s mission: CCU provides Christ-centered higher education to transform students to impact the world with grace and truth. The Digital Project Manager contributes to this mission by managing projects that support the University’s brand and growth objectives.
Content Management
- Create compelling web content that encourages action/conversion by key audiences, including prospective students, donors, and other visitors.
- Develop and maintain HTML web content for the University’s 2,000+ page public website using Hannon Hill’s Cascade CMS.
- Develop and implement content on other University websites using WordPress and other content management systems.
- Recommend and implement SEO initiatives to improve search rankings for key web pages.
- Conduct interviews of CCU faculty, staff, students, alumni, and donors to develop copy for various web and digital projects.
- Create and manage event ticketing, registration, and related web forms for departments throughout the University.
- Oversee and manage video hosting platforms and video captioning projects.
- Manage digital signage production calendar and deployment and help coordinate content creation.
- Establish and conduct periodic reviews of web content and accessibility to ensure quality control.
- Identify and edit photos and optimize them for use on the website and other digital media.
- Create and maintain a content management calendar for the creation and delivery of web and digital content.
- Collaborate with other web/digital team members on ways to improve user experience (UX) on the website, using heat mapping tools, Google Analytics, and conversion metrics.
- Stay abreast of industry best practices for content creation, SEO, and UX.
Project Management
- Manage and prioritize a minimum of 300-400 web content projects annually.
- Collaborate with web team leadership to implement the content strategy for CCU’s public website to meet University goals.
- Work with internal clients to establish project goals, recommend solutions, and develop and implement website content.
- Manage several web and digital projects with different timeframes and deliverables; negotiate with multiple stakeholders and schedule projects considering resource allocation needs, program priorities, and other constraints.
3rd Party Vendor Relationships
- Serve as the primary CCS liaison with the University’s SEO vendor to improve search engine rankings through ongoing improvements to web content.
- Serve as the primary CCS liaison with the University’s paid advertising vendor to develop and improve the effectiveness of PPC landing pages.
- Serve as the primary CCS liaison with the University’s event ticketing system vendor.
Work Environment
While performing the duties of this job, you may be required to walk, stand, sit, reach with hands and arms, balance, stoop, speak with clarity, and have appropriate vision and hearing capabilities. The employee must occasionally lift and/or move up to 25 pounds. Colorado Christian University expects all faculty and staff to become a part of the University community by participating in activities and events that occur on the campus throughout the year, which may occur during evenings and weekends.
What we offer our employees:
We offer competitive compensation and benefits packages to all employees. Our benefit package includes: a tuition waiver program, excellent healthcare, generous paid time off, matching 403(b) retirement plan, and additional organizational paid benefits and voluntary benefit offerings.
Colorado Christian University’s pay philosophy is based on internal and external data for pay equity; along with budgetary considerations for effective stewardship. Pay will be assigned based on relevant experience at a range of $50,000-$55,000 annually. We reserve the right to pay an equitable rate that we believe is within our salary structure or that may fit a candidate’s qualifications or experience for the job. A wage range posted is not a guarantee of a specific wage range for a job offer. CCU reserves the right to make pay decisions based on economic and equity considerations to attract the best possible talent. CCU does not determine pay based on sex or any other protected status.
Application Deadline
Applications will be accepted until position is filled.
Spiritual Requirements
- Committed follower of Jesus Christ, who believes there is no salvation apart from faith in his atonement on the cross, by grace alone becoming "born again" thus beginning a personal relationship with Christ, the Son of God.
- Able to effectively communicate personal faith and apply biblical principles and convictions in the workplace. Must have a strong sense of calling to the ministry of Colorado Christian University.
- Regularly attend and be engaged in meaningful involvement in a Bible-believing evangelical local church. Knowledgeable about the Word of God and passionate about Christian education.
- Must be a traditional evangelical Christian whose lifestyle is in consonance with sound Christian principles, is compatible with CCU’s Statement of Faith, and is in agreement with the Strategic Priorities promulgated by the University.