VP of Marketing

Marketing Burlingame, California


Position at Carlost Inc.

Developing and implementing a cohesive marketing plan to increase brand awareness. Setting current and long-term goals for internal teams. Designing and reviewing the Marketing department's budget.










Joe Reece  

Indianapolis, IN  

317.695.3510  


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JOB TARGET: Relationship Manager and/or Customer Success Manager  

EDUCATION: B.A. Communications, Bowling Green State University  

SUMMARY: Tenured technology sales executive seeking long-term career transition into client success.  

Extensive experience includes inside, outside and channel sales. Well-versed in executing various sales  

processes, closing/upselling new business, collaborating with internal teams, carrying varying levels of quotas,  

and engaging with an array of executive stakeholders and decision makers.  

SALES CAREER EXPERIENCE:  

2017 Current  

HCM Account Executive  

Paylocity  

Indianapolis, IN  

2016-2017  

Account Executive  

Terminus: Account-Based Marketing  

Indianapolis, IN  

2014-2016  

Channel Sales Manager, Enterprise (Final role)  

Mid-Market Sales Team Lead (Next role)  

Mobility Account Executive  

MOBI Wireless Management  

Indianapolis, IN  

2010-2014  

2007-2010  

2005-2007  

Sr. Account Executive  

Salesforce.com (formerly ExactTarget)  

Indianapolis, IN  

Digital Media Sales Executive, Major Accounts  

The Indianapolis Star Media Group  

Indianapolis, IN  

Premise Sales Account Executive  

AT&T Advertising & Publishing  

Toledo, OH and Detroit, MI  

CURRENT SALES DUTIES:  


Territory-based new business development, targeting organizations between 100 and 1,000  

employees. Conduct discovery meetings, execute software demos, partner with Solutions Consultant  

on opportunities with complexity, establish implementation timelines, collaborate with internal  

teams, and close business. Responsible for daily prospecting and building strategic partnerships to  

establish a referral network. Periodic account management for upsells and client success.  




PREVIOUS SALES DUTIES:  

Terminus, Account Executive:  


New business development role, conducting 7-10 weekly qualifying discovery meetings and software  

demos for prospects. Delivered follow-up presentations of value and deeper-dive demos for larger  

buying groups when qualified. Negotiated and executed close dates, terms, contract values, and  

implementation timelines.  

MOBI Wireless Management:  

Channel Sales Manager:  


Managed and guided all sales opportunities, enablement, and go-to-market strategies with one Global  

Strategic Partner (Hewlett-Packard Enterprise) and one Strategic Reseller (PC Connection).  

Mid-Market Team Lead:  


Oversaw the growth, development, and daily management of the Mid-Market sales team.  

Mobility Sales Account Executive:  


Recruited to help launch a newly created Mid-Market Sales Team; served as first sales executive.  

New business development role, performing daily prospecting activities, discovery meetings,  

enterprise-level software demos, presentations of value, proposal overviews/submissions, ROI  

analyses, contract/SOW reviews, legal redline overviews, and new customer on-boarding activities.  

Salesforce.com, Sr. Account Executive:  


Executed inside and outside enterprise-level sales processes as an office-based Sr. Account  

Executive; presented on-site when deal size warranted. New business development role, executing  

multi-level discovery meetings, enterprise-level software demos, presentations of value, and on-site  

discovery workshops (when needed). Responsible for daily prospecting.  


Executed and presented proposals, ROI analyses, and implementation timelines. Led internal team of  

Solutions Architects, Marketing colleagues, Deliverability experts, Executives, and Implementation  

Partners (when needed). Oversaw SOW and redline processes when requested, developed deal-  

closing documentation, and led new customer transition to Implementation and Customer Success  

Teams.  

NOTABLE SALES ACCOMPLISHMENTS:  

MOBI Wireless Management:  



2015 Closed the first four mid-market deals as part of the new Mid-Market Team; 150% to plan.  

2015 Promoted to Mid-Market Team Lead eight months into tenure.  

Salesforce.com/ExactTarget  



2013 117% to annual plan; 2nd in Central Region. Promoted to Sr. Account Executive.  

2012 Closed first mobile deal in company history; 105% to plan.  

Indianapolis Star Media Group:  


2009 April, June, July, August and September Outstanding Digital Sales Executive of the Month.  

112% to plan.  


2008 March, April, May, August and September Outstanding Digital Sales Executive of the Month.  

101% to plan.  

AT&T Advertising & Publishing  



2007 Signed the only nationwide Yellowpages.com Internet program. 120% to total canvas plan.  

2006 Closed the largest advertiser upsell in the Metro West Division. 104% to total canvas plan.